STAR Business Consulting To Use Best Seller Good to Great As Sales Leadership Tool

March 30, 2011 - PRLog -- "Jim Collins has written a terrific book that takes the essential leadership concepts including determining who belongs on the bus and are they in the right seat that can be specifically applied to sales, for the purpose of growing top line revenue," stated Keller.

“This is a one-stop shop book that we have packaged into a sales leadership teaching tool for both clients and prospects. In this time of slow economic growth, companies can certainly use the material and process as outlined in Good to Great.”

“As the economy continues to recover, sales leadership will become increasingly important for sales growth. We will use the information from Good to Great to assist our clients and prospects to improve their sales organizations,” said Keller.

According to Keller, too many companies have the wrong people in sales and often those individuals are in roles they should not be in. "if the sales manager is the manager because they sold the most, that is a mistake," declared Keller. "The best sales people don't make the best sales managers. Period."

Collins sums up part of his book by stating that without strong people on the bus, a great organization will only be a dream. "And that is true in sales organizations as well," said Keller.

Founded in 1994, STAR Business Consulting, Inc. is a Valencia, California based company with a focus of increasing top line revenue for clients. Industries served include banking, certified public accounting, manufacturing, distribution, entertainment, event production, information technology, financial services, insurance, consumer products, law, healthcare, medical equipment, film, commercial and residential real estate, construction, food and beverages, printing, professional services and others.

Services and programs provided by the company include Contract Sales and Marketing Director, Creation of Results Oriented Sales Plans, Client Retention Programs, Competitive Advantage Clarification, Client Acquisition Plans & Programs, Sales and Customer Service Education, Tradeshow Lead Generation Follow Through Program, New Segment Penetration, Marketing Plan Creation, Sales Compensation Plans, Sales Meeting Production & Facilitation, Key Account Management Strategies and Telephone Coaching.

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STAR Business Consulting, Inc., based in Valencia, California, provides strategic advise on growing top line revenue for domestic and international clients. Clients include the Fortune 500 and the INC 500 in a wide variety of industry segments.