A new solution to work life balance for Hong Kong Employers

March 9, 2011 - PRLog -- There is a new company in Hong Kong, providing a solution to tackle the work life balance concerns organisations have for their employees. Total Loyalty Company (“TLC”) specialise in customer rewards, employee incentives, staff social club outsourcing and membership marketing. Officially launched in October 2010, Total Loyalty Company has been introducing a new concept to Hong Kong known as staff social club outsourcing. This is an initiative aimed at making it easier for companies of any size, to provide employees with an enriched life outside of work, whilst also improving on the internal culture of the organisation.

“We first introduced the concept of outsourcing a staff social club at the HR Magazine conference in January. We were overwhelmed at the interest shown by HR managers in attendance and their support for the idea. Everyone recognised the immense value of a social club, however the biggest comment on the day was the inability to afford the time and personnel required to run a successful staff social club.” commented Sam Lau, Managing Director of Total Loyalty Company.

Considered to benefit most from social club outsourcing are the small to medium sized businesses. Those with as few as 50 employees often battle to capitalise on any bulk buying power required to secure offers and privileges to include in a program, and they find it difficult to organise events if there is not full support from entire company. The outsourcing solution provided by Total Loyalty Company enables small to medium sized businesses the opportunity to offer their employees a social club program comparable to those of successful large companies.

Packaging a professional and completely customised program, Total Loyalty Company provide their clients with a company-branded website, branded membership cards, access to hundreds of exclusive rewards and privileges and a full calendar of social events for the year.  In addition to helping their clients run individual social events, Total Loyalty Company also provide a ‘Shared Events Program’, with activities that have been selectively sourced, and that are designed to share amongst companies. This eliminates the need to commit minimum attendee numbers by any one company, and creates great networking opportunities for employees and their families. The program also offers a platform to implement team building activities or volunteering days.

The idea of providing a completely customised solution was to ensure that companies derive all of the intrinsic values a staff social club provides. “This way when an employee is invited to an event, it is their company inviting them, not TLC. Similarly when the employee goes to claim a discount, they show their company branded membership card, cultivating a sense of pride for their organisation. Once the program is implemented, all the company has to do is take the credit, while TLC do all the behind-the-scenes work.” explains Sam.

A founder and still the major shareholder of the Australian membership rewards programs Pegasus Group and My Rewards®, Sam has had extensive experience providing social club outsourcing services to companies. Working with the Australian programs over the last 15 years, and growing them to over 1,000,000 members, he is now heading up Total Loyalty Company, an extension of these programs, which he has specifically designed for Hong Kong.

The alliance between Total Loyalty Company and the My Rewards® program allows members reciprocal rights to benefits and privileges throughout Australia, New Zealand and India, with the Philippines and Singapore next on the agenda for expansion throughout Asia. This is especially relevant to the industrial landscape of Hong Kong consisting of a high number of multinational organisations, most with employees from expat origins, so it makes sense to also offer international rewards. In addition to international rewards, the offers available throughout Hong Kong are vast and genuinely valuable. As Total Loyalty Company do not take any commissions or fees from their merchant partners, they can afford to ask for the best deal possible.

For further information on Total Loyalty Company, or to enquire about a staff social club for your organisation, visit www.totalloyalty.hk or contact Marketing Manager, Mikki Gould on +852 2536 9002.

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Total Loyalty Company offers Staff Social Club outsourcing solutions to companies in Hong Kong. They provide a completely customised program including company branded websites, membership cards, regular social events and a wide range of discounts.