Advertising Agency And TV Production Co Is Starting To Feel The Effects Of The Recoverying Economy

Feb. 14, 2011 - PRLog -- Newport Beach, CA - It’s been a tough two years for the full service ad agency that was heavily concentrated in banking, finance, the building industry and television entertainment. After a 10 year run, B Scene found themselves losing accounts due to one company closure after another, but in February 2011 that all changed and the company finds itself staffing back up to support the new influx of work.

“I knew if I could just hang on through the tough times the rewards would be great when the economy started to turn around”, says CEO of B Scene, Caren Lancona. “We never stopped promoting our services for a minute and maybe even more so through the tough economy. It felt like I was hitting my head against a wall, but we made it through and the brick fell out.”

B Scene’s newest clients include some returning clients such as Cosmeticare, Gable Construction, Alta Contractors, The Body Double, and more. The newest clients include hockey mega store HockeyTron, Newport Fun Tours, The Miss Beverly Hills Pageants, and numerous new public relations and publicist clients in the entertainment industry.

“It feels different this time around because I learned so many hard lessons in the down time and our clients will benefit greatly from those lessons.” Says Lancona.  “We know what needs to be done differently now and that it is all about value and service instead of perception. Consumers have been through the ringer and are smarter shoppers now, so we need to be smarter advertisers.” I may have been doing the same thing for 28 years of my career, but I couldn’t be more excited about it than I am now.”

You will see many new commercials airing on Bravo, E!, Lifetime, and ESPN this new season that B Scene has written and produced along with supporting billboards, direct mail campaigns and more to support the growth of their clients.

About B Scene Advertising Agency

B Scene Advertising Agency originally started in the 1980’s as a sport marketing company called “Cal Sport Productions”. Caren Lancona, owner and CEO of B Scene started her career at 16 years old as a professional skateboarder for the Sims Lonnie Toft Pepsi Team. With her experience in gaining sponsorships and marketing her sports career she learned the ins and out of marketing.

A few years later, Lancona at 18 joined the marketing team of Family Fitness Centers, now called 24 Hour Fitness. Cal Sport Productions supported the growth of over 200 fitness centers. In the late 1980’s Cal Sport Productions found themselves doing work for MTV and other stations that produced beach style sporting and music events. This led to the change of name to B Scene Advertising Agency as the company found itself expanding into all types of industries due to its large successes in sports, music, entertainment and more.

B Scene has built a book of business to include the healthcare, banking, finance, robotics and automation, IT, construction and building for retail and commercial, real estate, celebrities, and all segments of business. B Scene has won many awards for funniest commercials, most innovative branding, website designs, campaigns and strategic planning.

The philosophy at B Scene is simple; it’s the same science for marketing, advertising, PR, event planning and production for all industries. The differences are in the products, services, target audience and brand style.

To learn more about B Scene Advertising Agency visit www.bsceneadvertising.com

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B Scene Agency is a full service advertising, marketing, public relations, media, TV production and event planning company. Our strategic planners build campaigns for companies of all sizes and industries.