Balance Interactive CEO to Present on the Business of Creativity

Feb. 7, 2011 - PRLog -- Balance Interactive CEO Tracy Betts will be a panelist for the upcoming Art Directors Club of Metropolitan Washington event, The Business of Creativity. The event will be held on February 16 at 7 p.m.

The panel discussion will explore how successful creative businesses of various sizes are responding to business challenges. Betts will share her insights on:
•   Where to go/how to find, meet, and interact with potential clients
•   How the creative process can be tailored to meet address client needs and budgets
•   What to anticipate if starting a consulting business and lessons learned
Betts will be joined by panelists, Antonio Alcalá, Studio A, Rick Heffner, Fuszion, Joanna Pineda, Matrix Group International and Melanie Spring, Sisarina.
Registration is accepted online at https://www.adcmw.org/civicrm/event/info?reset=1&id=25
Betts founded Balance Interactive in 1997 and has since gown the company in terms of staff, clients, expertise and revenue. The company is build around the principle of  creating value for clients by staying focused on business outcomes.
Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com.
For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.

# # #

Balance Interactive, a web development and design firm, helps clients strategically use online tools like mobile, web and email to connect with their customers. Balance also helps clients connect operating and technology systems directly to their website.