SPRINGFIELD, Va. -
Sept. 10, 2013 -
PRLog -- NGEF's mission is to tell the story, highlighting its roles in the birth and growth of our nation, through a rich programmatic portfolio, including a museum, research library, and memorials
As more visitors access the NGEF website from phones and tablets that vary in size, Balance realized that a responsive visual design structure was needed. Balance also developed a new audience-focused information architecture and structure to the website, providing clear navigation and easily understood design paths for visitors to find information.
Using the flexible open-source WordPress CMS, NGEF site administrators can easily update the site without ever touching a line of code, easing their time spent on updating the site so they can focus on their offline engagement. Donations, event registrations, and Guard Muster registrations are now made easier through custom WordPress plugin integrations.
Balance also created a blog where NGEF promotes its history and events, and engages its audiences. Balance worked with NGEF to create a social-content strategy, building the groundwork for ongoing content governance.
The new NGEF website can be visited at www.ngef.org.
Located in Springfield, Virginia, Balance Interactive is a full-service digital agency. The company helps trade associations, corporations, and government agencies strategically use online technology to better communicate with customers. Balance Interactive is a WBENC-certified woman-owned business. The company's website is www.balanceinteractive.com.
