and LBM expand relationship

UK based and LBM are to expand their long standing relationship, which is expected to see the two companies working on join data initiatives
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* B2b Marketing
* Thomson Local
* Lbm

* England

Jan. 10, 2011 - PRLog --'s Direct Marketing Services division has announced that it has expanded its long-standing relationship with LBM after signing a three-year extension to an agreement that has been in place since 2001, with the option to extend for a further two years.

Under the terms of the seven-figure contract LBM will continue to integrate data into its campaign-ready B2B marketing data while will benefit from LBM’s multi-channel Intelligent Contact strategies by receiving monthly updates, further enhancing the accuracy and comprehensiveness of the B2B dataset. It is also expected that the two companies will work together on joint online data acquisition and management initiatives

Simon Davies, General Manager, Direct Marketing Services, said: “The market is increasingly competitive with more players offering data at ever keener prices. However, in some cases, this seems to be to the detriment of accuracy and integrity; something that both and LBM pride themselves on.”

Davies continued: “Both Direct Marketing Services and LBM share similar visions for the way in which we can enhance, strengthen and add value to B2B data for our customers. One of the key ambitions of both companies is to strengthen the relationship that exists between us and develop other areas of co-operation that will see us working together on new ways of utilising the data we hold rather than simply selling lists.”

David Walters, Chief Information and Innovations Officer, LBM, commented: “We have worked with for several years. As a premium provider of B2B Marketing data ourselves it is important for us to partner with a data provider that not only delivers high quality data, but also shares our vision.”
Walters concluded: “The data market is changing, no longer can providers simply rely on telemarketing calls to acquire and verify data. Digital strategies are taking over, and we see tremendous opportunities for greater collaborations in this area alone”.

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Thomson Local has been operating for over 25 years and has established itself as the leading local search company in the UK. Today, business listings are available both in print and online following the launch of in 2003.
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Tags:B2b Marketing, Data Marketing, Thomson Local,, Lbm
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