Thomson Local promotes Pringle to Marketing Director

Local business search company ThomsonLocal.com has announced that it has promoted Jill Pringle to the position of Marketing Director from her previous role as Head of Marketing
 
July 5, 2010 - PRLog -- •   Director tasked with driving usage,  product innovation and brand strategy
•   Plans will ‘surprise’ market


Local business search company ThomsonLocal.com has announced that it has promoted Jill Pringle to the position of Marketing Director from her previous role as Head of Marketing.

Reporting directly to Chief Executive Officer Elio Schiavo, Pringle is tasked with reviewing the company’s digital and print product offering, brand position and communications strategy in order to drive greater usage of local search site http://www.ThomsonLocal.com and reinforce the company’s ‘Local’ credentials.

She said: “As a company, we are going through a real transformation as we look to simplify our offer and really own ‘local’.  Whilst ‘local’ is a word that a number of companies are trying to associate themselves with, it has been at the heart of our business for nearly 30 years.

“We haven’t exploited that position enough outside of the printed directory, which is why we have just merged our online and offline marketing teams.”

Pringle continued: “Consumers search for local businesses using a multitude of media, and it is important that we are giving our customers exposure across all these channels.  

“Some of our plans to achieve our goals will certainly surprise the market, and that’s a very exciting prospect.”

Pringle, who has been with the company since 2001 and has worked across its online, print and data divisions, replaces former Product and Marketing Director Gary Brown who left the company in February to pursue other interests.

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Thomson Local has been operating for over 25 years and has established itself as the leading local search company in the UK. Today, business listings are available both in print and online following the launch of ThomsonLocal.com in 2003.

ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, as well as being a Google AdWords Qualified company, Thomson Local’s tailor-made packages help promote businesses to an online audience that makes over 275 million searches a month across its partner network, which includes Bing, Streetmap and Google Maps.

174 editions of the Thomson Local are produced and delivered free of charge to over 22 million homes and businesses throughout the UK.

With its head office in Farnborough, Hampshire, Thomson Local is an Investors in People Champion, with 10 regional sales offices throughout the UK.
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