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Follow on Google News | EMG’s Managing Partner Publishes Feature in SHSMD’s SpectrumEarthbound Media Group’s Chief Operations Officer and Managing Partner Dr. Blaine Behringer recently wrote and published an article for The Society for Healthcare Strategy and Market Development’s bi-monthly membership newsletter, Spectrum.
The article informs healthcare marketing professionals on the benefits of using multivariate testing to optimally maximize healthcare organizations’ “It was a privilege to write an article for such a well known healthcare industry publication, knowing it will reach both current leaders and future influencers alike,” stated Dr. Behringer. “With EMG providing strategic digital solutions for healthcare organizations for over ten years now, it’s great to share that knowledge and expertise in the hopes of inspiring positive change in any capacity.” Founded in 1996 and boasting 4,000 members with backgrounds in healthcare marketing, public relations, strategic planning, communications and business development, SHSMD is one of the largest societies for healthcare marketing professionals. SHSMD’s annual conference is consistently one of the most popular healthcare marketing conferences year after year and continues to provide thought leaders and provokers an arena to share ideas and progress the industry as a whole. Aside from Loma Linda University Medical Center, EMG has also most recently worked with healthcare clients such as Banner Health, St. Helena Hospital and Sybron Dental. Go to visitemg.com to watch the webinar conducted by Dr. Behringer which inspired the article, and learn how multivariate testing can facilitate web design decision making and online self referrals for your organization. To learn more about SHSMD and how you can become a member and receive their newsletter, go to http://www.shsmd.org/ # # # EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide. End
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