EMG Partners with Keep a Child Alive to Create Facebook App

Earthbound Media Group partners with Keep a Child Alive to create a Facebook app that promotes the upcoming release of the charity's new documentary.
Nov. 3, 2011 - PRLog -- LOS ANGELES, CA – On Thursday, November 3, Keep a Child Alive (KCA) launched the new “Share the Documentary” Facebook app developed by Los Angeles based marketing agency Earthbound Media Group (EMG) in time for the 8th annual Black Ball NY. The promotion app marks the first collaboration between the charity and the agency and was developed to help promote the upcoming documentary Keep a Child Alive with Alicia Keys.

In 2010 Keep a Child Alive hosted a contest to win a trip to South Africa to see firsthand the damage created by the AIDS pandemic. From 24,000, 5 contestants were selected. The documentary Keep a Child Alive with Alicia Keys tells the poignant story of their journey. In preparation for the film’s December 1 release, EMG developed a Facebook app that allows fans to promote the film, donate to the organization and contains a “Spread the Word” feature that allows fans to select friends with whom they would like to share the app.

“When we got the call to assist Keep a Child Alive with the promotion of their new documentary, we were completely honored and excited to help,” said EMG Managing Partner and Chief Visionary Officer Damien Navarro. “We really admire the significant impact the organization has made in the global fight against HIV/AIDS and to have the opportunity to contribute to their efforts in any capacity is an enormous privilege. This is exactly the type of project EMG thrives to do.”

The awareness campaign was launched in correlation with the charity’s 8th annual Black Ball in New York City, which has raised over $14 million in its fight against the AIDS pandemic. EMG hopes their efforts will help KCA build on their success of serving more than 250,000 people affected.

To help promote the December 1 release of Keep a Child Alive with Alicia Keys, donate to the organization and encourage friends to do the same, please go Keep a Child Alive’s Facebook page (Facebook.com/keepachildalive) and click “Share the Documentary” on the left navigation.

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About EMG
EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide.
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