JK Design Named Agency of Record for Church and Dwight’s Performance Products Group

Dec. 2, 2010 - PRLog -- JK Design, a leading print, Web and video agency with offices in central New Jersey and New York City, has been selected by Church & Dwight Co.  as the agency of record for their Performance Products Group. Church & Dwight is the Princeton-based manufacturer of ARM & HAMMER® consumer and specialty products.

JK Design will design and execute all print, video and electronic marketing and advertising campaigns for the Performance Products Group. The agency is currently launching a new branding initiative to promote the division’s specialty products and technical services.

“JK Design was selected because they understand our marketing goals – and they have proven their ability to translate that understanding into creative, effective campaigns,” said Jeff Shore, senior business manager, Church & Dwight.

Jerry Kaulius, founder and president of JK Design, added, “Our creative team is excited about the opportunity to rebrand the Performance Products group and elevate their profile in new and innovative ways. We’ve already developed a productive collaborative relationship, and we’re looking forward to bringing our shared vision for their brand to life.”

In business for 25 years, JK Design has created successful marketing campaigns for a diverse range of world-class companies including Philips Lighting, Johnson & Johnson, Covance, JVC, Novo Nordisk, Tyco, Siemens Healthcare and LG. Their headquarters is located in the historic Staats House on Amwell Road in Hillsborough, New Jersey; the agency also maintains an office in midtown Manhattan, just minutes from New York Penn Station.

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About JK Design
Celebrating our 25th anniversary in 2010, JK Design is a creative services firm specializing in using the latest technology to build brand identities through print, Web, and video media. The firm provides companies with innovative design, advertising and marketing services, including: Web design and development, branding, logos, email marketing, multimedia and video animation and production, marketing strategies, advertising, corporate collateral design and production, exhibit graphics, packaging and Internet-based virtual tradeshows. For more information: 908-428-4700 (NJ), 646-794-4180 (NYC), or www.jkdesign.com.