What ONE Tip Can Help Change Your Organization's 2011 Outlook in a Down Economy? A Fresh Set of Eyes

Nov. 30, 2010 - PRLog -- In the midst of a tepid economy and with finite resources, organizations across the nation are watching pennies AND searching for cost-effective options that will help impact the bottom line.  In this environment, what is the one single thing a for-profit business or a non-profit enterprise can do to advance their brand?

“Find a fresh set of eyes and ask for a critical review of your entire brand,” said Tracy Clement, founder and president of Robin Tracy PR, a full-service public relations firm out of Atlanta.  “The old adage of being ‘too close to the forest to see the trees’ can be so true.  When organizations need to develop a new initiative, re-launch a brand or identify weaknesses,  a new, unbiased of perspective—delivered by a professional who is experienced in evaluating brand and product distinctives, website userablity, SEO and more—can lend just the spark that is needed to jump start new momentum.”

But where does an organization start—especially in this economy—if adding or refreshing corporate PR efforts is a business resolution for the New Year?  PResolution 2011, Robin Tracy PR’s first annual PR giveaway, should be at the top your list.

Robin Tracy PR is searching for an organization with an interesting story, product, service, initiative or event that can benefit from a comprehensive brand review, communications evaluation, and a 12-month PR plan.  The winner of PResolution 2011 can expect to benefit from about 20 hours of PR services that can include, but is not limited to: Phone and email consults, brand analysis, digital footprint review, SEO reconnaissance, communications audit of messaging and positioning statements, identification of media relations opportunities (if any exist), creation of a press or news release (if appropriate), a comprehensive 12-month PR plan that can be implemented by the winner and more.

And, it’s absolutely free…really!

“Most people want to know why we are giving away our services,” said Jocelyn Broder, vice president of Robin Tracy PR. “The past two years have been great for Robin Tracy PR and we want to share our success with others.  PResolution 2011 allows us to connect with organizations that need PR support, but don’t really know where to start.  Every organization that submits an application will receive some feedback, so there is a benefit for just submitting and application, and there is no obligation for the contestant. It’s an easy win for any organization that enters.”

For contest details visit the Robin Tracy Facebook page at http://www.facebook.com/RobinTracyPublicRelations?v=app_1... or visit www.RobinTracy.com
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Robin Tracy PR is a full-service PR agency that draws upon more than 100 cumulative years of communications, brand-building and public relations experience from a consortium of PR professionals. Our clients benefit from the cross-pollination of ideas and strategies that we have developed for a variety of client disciplines, circumstances and budgets.  This coupled with the Robin Tracy team’s strong background in managing some of the world’s top brands offers clients access to a personalized, creative and experienced approach to achieve needed short- and long-term communications goals.

Media Contact: Tracy Clement     770-401-8753     TClement@RobinTracy.com

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