Two Credit Unions Partner with CU Realty Services to Provide Solutions to Their Home-buying Members
Credit Union West and Vantage Credit Union use HomeAdvantage to attract, identify and engage more potential home buyers
By: CU Realty Services
The HomeAdvantage program delivers a lead generation and nurturing system that helps CUs attract and engage more home-buying members and close more loans. The program offers members the online tools and support they need to both buy and sell their homes, including property listings, recent sales, property valuations and a network of reputable real estate agents. When members interact with those tools and the HomeAdvantage website, they become leads for the credit union. CUs that use HomeAdvantage often report increases in purchase mortgage volumes by 40% and pull-through rates by 80 percent or higher.
Members who buy or sell a home using a certified agent in the program qualify to earn HomeAdvantage Cash Rewards at closing. This cash-back benefit is equal to 20 percent of the agent's commission. Reducing or eliminating out-of-pocket expenses could allow members to move into their dream home sooner.
"Credit unions that use HomeAdvantage see a variety of member and business benefits," said Mike Corn, president and CEO of CU Realty Services. "For members, HomeAdvantage makes the home-buying process easy and our Cash Rewards make homeownership more affordable. For credit unions, HomeAdvantage provides a technology platform from which they can reach and engage more potential home buyers, as well as stay front-of-mind so that they can close more purchase loans. It's truly a win-win relationship!"
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty's range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a cash reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. CU Realty Services partners with hundreds of credit unions and mortgage CUSOs in 24 states. To learn how credit unions are becoming members' first point of contact, visit www.curealty.com.
About Credit Union West
The Credit Union West tradition had the honor of beginning in 1951 as Luke Federal Credit Union. Originally located on Luke Air Force Base, our mission was to enhance the lives of military members and their families through being a trusted provider of financial services. Today, we embrace the same commitment to the military and now have expanded to include all who live, work or worship in Maricopa and Yavapai counties. We are proud to serve and as a not-for-profit credit union, our members are our highest priority – not profits. In fact, any money that remains after expenses are paid, is given back to our members and community. We strive to provide financial products and services that will help each person in our community grow their financial stability and success. www.cuwest.org
About Vantage Credit Union
Vantage Credit Union was founded by members of the St. Louis Suburban Teacher's Association in 1957 as the Suburban Teachers Credit Union. Over the years our credit union has experienced growth, expanded to serve people outside the teaching profession and outside the metropolitan region, and merged with several smaller credit unions. In 2002, the name changed to Vantage Credit Union to reflect our more diverse membership. While our roots still run deep within the educational community, we now serve nearly 90,000 members with more diverse backgrounds and occupations with a full menu of financial services. www.vcu.com