Location intelligence: a supply-side analysis

Nov. 26, 2010 - PRLog -- Enterprises now have access to ever-increasing volumes of business data. But to get maximum value from this, they need to make better use of location to drive deeper business insights that improve their competitiveness and business performance.
Table of Contents
Executive summary

In a nutshell
Key messages
LI opportunities abound: plan to support growing demand
Don’t try to shift boxes: sell solutions to business problems
Look to embed LI into applications rather than offer tools for end users
It’s critical to get the data layer right first
Make sure you support access to all appropriate data sources
Understand what your LI-enabled business users really want and need
Make LI a natural extension to traditional BI
The enterprise market favours ‘stack-centric’ LI/BI vendors
But LI also needs to be differentiated from BI
Work with, not against the existing IT infrastructure
SOA is a key market driver
Keep a close eye on technology and development trends
Targeting LI at the business mainstream
The need to address real business problems
Slicing up LI vertically
Supply chain, logistics and transportation
Government
Retail
Insurance
Telecommunications and utilities
Who sells LI technologies?
It’s a highly fragmented vendor landscape
LI specialists
Pitney Bowes/MapInfo: demonstrating strong breadth and depth
ESRI: building on its leadership in GIS
GeoVue: opting for a narrow application focus
Integeo: a partner-friendly approach
MetaCarta: pulling unstructured location data into the mix
Safe Software: exclusive focus on spatial ETL
SRC: complex spatial data management in a seamless workflow
BI vendors
IBM Cognos: BI just one of several LI integration points
Information Builders: an eye on mashups
MicroStrategy: maintaining a close alliance with PBBI
Netezza: pre-bundling spatial as a function of an appliance
Pentaho: an open source option
SAP BusinessObjects: betting on ESRI, for now at least
SAS Institute: potential to fulfil a high-end LI gap
Tibco Spotfire: visualisation prowess ideally suited to LI
Database and ERP suppliers
Oracle: leading the spatial charge among database vendors
IBM: starting to pepper spatial across its vast portfolio
Microsoft: continuing to commoditise LI
SAP: using partners to bring geospatial capabilities to ERP applications
Systems integrators
Market dynamics
Influencers
Better availability of geographical information sources
More mobile devices, more location data
Consumer mapping tools have set the standard for commercial use
SOA starting to address sticky integration and interoperability issues
Mashups now offer a quick, easy and cheap way to LI
Data standards are starting to gel
Market challenges
LI still viewed as a highly specialised niche
Making location data more accessible and affordable
Data quality remains a hurdle
Slowly evolving standards
The old perceptions of maps and complex technology

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