Target Specific Automotive Characteristics with Black Book Data’s New Automotive Marketing Program

Nov. 11, 2010 - PRLog -- Black Book Data has further developed its Automotive Direct Marketing Program to now offer a more customized marketing approach than ever before. While automotive direct marketing programs have been offered in the past, Black Book Data has enhanced their trigger lead products for clients to target auto year, make and model as well as credit and loan payment history. By being able to focus on specific criteria, Black Book Data’s clients are able to reach their target audience more efficiently with a strong success rate.

By enhancing their automotive trigger lead products, Black Book Data is providing its clients with a more exact method of targeting potential customers. Businesses can now narrow their search to specific automotive year, make and model, which is a very resourceful way of making their automotive mailing list purchase worth their while. Another search option is to narrow in on credit scored data along with current loan information, such as how many months are remaining, the size of the loan, and monthly payment amounts.

One of the most important factors of Black Book Data’s new Automotive Direct Marketing Program is that the mailing lists are accurate and updated on a consistent basis, no matter what the search criteria consists of. Depending on the client’s needs, these leads can be refreshed either weekly or daily. Having the ability to receive information on an interested automobile buyer within just days of them going to a financial institution or a competitor’s location of business and having their credit score run is crucial. This also provides a large advantage in the fact that each lead received in the Automotive Direct Marketing Program is pre-qualified and without a doubt interested in purchasing an automobile.

Black Book Data’s new Automotive Direct Marketing Program has enhanced trigger lead products in order for clients to customize their marketing approach and stand out to potential customers.

# # #

Black Book Data strives to deliver the best sales lead and list broker experience. We seek to understand your marketing goals and then deliver the best recommendation & price for the mailing list or marketing database you need.