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Target your Direct Mail and Telemarketing Campaign with Black Book Data’s Mortgage Loan Lists
Black Book Data now offers an increased variety of mortgage loan lists for both direct mail and telemarketing campaigns. This has allowed their clients to obtain even more specific search criteria...
• Reverse Mortgage Prospects
• First Time homebuyers
• New Mortgages
• ARM reset
• Short Sale
• Loan Modification/
• Seller Carry-Backs & Private Note Buyers
• Sub-Prime Prospects
• Mortgage Trigger Leads
Along with inflating the number of variables offered, Black Book Data is also encouraging its clients to take a few things into consideration before purchasing a mortgage loan list. To ensure their customers receive the best outcomes possible, Black Book Data stresses 3 main points – the source the data is coming from, the type of list output, and the update frequency of the file.
Black Book Data stresses the importance of understanding exactly where your mortgage loan list is coming from. Most of the mortgage data that exist in the market today are derived from a handful of sources, including public records, title companies or credit bureaus. If companies don’t do their research about where the data is coming from, they could see unpleasant results from their marketing efforts.
Along with understanding the importance of what source the mortgage data is coming from, Black Book Data also stresses the significance of knowing why certain outputs go with certain lists. List outputs include lender name, mortgage type (FHA, VA, ARM…), LTV, interest rate, loan balance, credit score and current status. Each mortgage database is going to obtain better results with different outputs, and Black Book Data is helping companies understand which output to use with which database.
Lastly, Black Book Data focuses on the frequency of which mortgage related files are updated in order to determine their quality. Most good mortgage files update at least monthly, and there are even some that update daily and weekly. The more updated a mortgage list, the better response rate a business will get. This is because fewer advertisers are marketing to the newly updated list, and these prospects have been more recently qualified to receive the offer.
When searching for targeted mortgage prospects, Black Book Data’s varieties of mortgage loan lists are proving to be a success in the mortgage industry. Caring about the source of where the mortgage data comes from, the list outputs included in each mortgage loan list, and the frequency of which the data is updated all make Black Book Data stand apart from their competition when handling direct mail and telemarketing efforts for mortgage loan lists.
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Black Book Data strives to deliver the best sales lead and list broker experience. We seek to understand your marketing goals and then deliver the best recommendation & price for the mailing list or marketing database you need.