Ju-Ju-Be Introduces Holiday/Spring Product Line!

Sept. 20, 2010 - PRLog -- San Clemente, CA  - Ju-Ju-Be introduces a new product line that will launch early November in time for the holiday season with a collection that follows the brand’s signature fun and modern aesthetic, smart features and ethical values. Ju-Ju-Be will unveil the new collection at the ABC Kids Expo in Booth #2239 October 10-13 at the Las Vegas Convention Center.

New to the collection is BeNeat, a remarkable bib that is reversible, storable (in its own pouch) and smart enough to bear the Ju-Ju-Be name! BeNeat features Ju-Ju-Be's signature fabrics that are at once stain resistant, waterproof, odor-resistant, antimicrobial (using eco-friendly AgION technology), fashionable and machine-washable! BeNeat sports a magnetic closure for easy on/easy off (and no grabby Velcro catching on junior's hair!), crumb catcher pocket, and super soft material. BeNeat is offered in 7 custom prints and retails at US$16.

Also new for the Holiday/Spring line is BeHip, a lightweight, handsome and eco-friendly messenger bag that works equally well as a "Dad" bag as it does as a computer/work bag! The bags comes in two handsome colorways of Timber and Slate. The Slate colorway is made from recycled soda bottles and jute fibers, making it both easy on the eyes and the environment. At a retail price of US$80, BeHip will be on every guy’s wish list this holiday season!

Other new products in the line include the BeShady sunglass/eyeglass case in 7 fabulous prints with a retail price of US$16, the Legacy Collection of Earth Leather handbags, diaper bags, wallets and wristlets and the highly anticipated BFF bag! Price point ranges from US$8 for a paci pod to US$200 for an Earth Leather diaper bag.

Famous for their fun, always chic prints, Ju-Ju-Be will offer 5 new designs for the new collection including Marvelous Mums, Pretty Tweet, Timber, Slate, and Shadow Waltz (available to view at www.shopjujube.com ).

The distribution of the collection will include newly launched www.shopjujube.com  and fine retailers across the US, Canada, Europe and Asia.

Designer and co-founder Kristin Hunziker notes: "As a mom with young kids myself, I wanted to create a collection that was at once affordable, environmentally conscious and being true to the Ju-Ju-Be brand, fun! We have spent years working on one of our newest fabric for our newest bag, Be Hip, made from recycled soda bottles and jute fibers and we look forward to its launch! Be Hip represents a fun, functional bag that is 100% Ju-Ju-Be: machine-washable, smartly designed and surprisingly lightweight. We hope the world loves "to BeHip" as much as we do!”

Adds Co-Founder Joe Croft: “Everyone knows there is nothing neat about feeding time. As a father of 4, I have cleaned up my fair share of pureed peas. After years of "research", we have finally designed a way to keep kids neat! We are proud of BeNeat - who knew such as small product could make such a huge difference at meal time!”

All of Ju-Ju-Be’s products feature:
-      Custom metal hardware (styled with crystal and/or stamped accents - never noisy Velcro or cheap plastic!)
-      Proprietary custom-designed fabric that is durable, stain-resistant and antimicrobial with AgION technology
-      The smartest designs and features anywhere
-      All products are MACHINE-WASHABLE (even the Legacy Collection of Earth Leather!)

About Ju-Ju-Be:
Ju-Ju-Be fuses technology, style, and attitude into the hottest accessories on the market. Ju-Ju-Be shows that products as utilitarian as bags and accessories can be intensely intelligent while still being fashionable and fun. A truly balanced blend, Ju-Ju-Be prides itself on putting the FUN in function! Ju-Ju-Be is available nationwide at fine retailers found at
www.ju-ju-be.com/jjb-retailers. For more information about Ju-Ju-Be, please visit www.ju-ju-be.com and www.shopjujube.com.

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