Ju-Ju-Be Supports Earth Day Every Day

Earth Day 2011: Ju-Ju-Be Expands Popular Eco-Friendly Legacy Collection™ of Handbags, Diaper Bags, Wallets, and Accessories Featuring Luxurious and Eco-Friendly Earth Leather™
March 3, 2011 - PRLog -- San Clemente, CA -- Ju-Ju-Be, the leader in fashionable, functional bags and accessories has expanded their highly popular Legacy Collection™, bags and accessories made from eco-friendly Earth Leather™, a lightweight, washable leather-alternative that looks and feels like the real thing (without harming animals or the environment!). The Ju-Ju-Be Legacy Collection includes the runaway hit handbag known as BeHave™, the celebrity-favorite diaper bag aptly named BeFabulous™, the ultimate tote called MightyBe™, and associated accessories such as BeMajor™ and BeQuick™ wristlets and pouches, BeRich™, BeThrifty™, and BusinessBe™ wallets, in fun new colorways such as Steel/Lilac and  Vanilla/Champagne. Also new to the Ju-Ju-Be collection is the BeHip Messenger-Style Bag in eco-friendly Jute and Recycled PET fabric.

Says co-founder Kristin Hunziker; “At Ju-Ju-Be, we are fun and funky, but we’re smart and concerned, too. When we started our quest for a fashion extension to our line, we needed a material that didn’t exist yet. We wanted something as supple, beautiful and durable as leather, but without the impact on the environment that tanned animal hides have.”  Adds co-founder Joe Croft, “We also wanted one more critical thing that we thought was going to be a pipe dream — we wanted it to be machine-washable. After countless hours of engineering and research, we’ve got it. We’re proud of it. We love it.”

Earth Leather™ is lighter than leather and completely machine washable. In true Ju-Ju-Be form, the Legacy Collection features fun, vibrant linings (complete with their signature designs and protected by Agion® eco-friendly antimicrobial coating).  Hunziker notes “We named this collection the “Legacy Collection” as we feel that we’re leaving a legacy for the future. The bags are made with love and concern for the environment and are made to last – they are designed to be a legacy item that is sure to become an heirloom.”

The Legacy Collection featuring Earth Leather® is available at Nordstrom and fine retailers everywhere (for a complete listing of retailers, please visit www.shopjujube.com). Prices range from $20-$200.

The introduction of Earth Leather™ reflects Ju-Ju-Be’s continued commitment to the environment. States Croft, “Our active online community (the Pink Room) is the heart and soul of our R&D. Like our customers, we are committed to protecting the environment and both our business practices and products reflect that commitment. We are constantly looking for ways to improve and green our business just as we strive to green our lives.” Adds Hunziker, “Our customers asked us for handbags with the Ju-Ju-Be touch. Our first handbag style BeHave™ is our answer! With our Legacy Collection, we wanted to offer Ju-Ju-Be quality and innovation while respecting the earth we all share.”

Ju-Ju-Be is committed to providing highly functional and fashionable bags that fit the lifestyles of their customers.  Ju-Ju-Be is dedicated to building a lifelong relationship with its consumers. Ju-Ju-Be’s growing variety of innovative, high-quality products match smart design and exclusive features, with ultimate durability and performance at an unrivaled value.
Please visit www.shopjujube.com and www.ju-ju-be.com for a full list of the latest products and store locations and follow us on Twitter at Twitter/jujube_inc for announcements on specials, promotions and new products.

About Ju-Ju-Be:
Ju-Ju-Be™ fuses technology, style, and attitude into the hottest bags and accessories on the market.  Ju-Ju-Be shows that products once thought of as utilitarian can be intensely intelligent while still being fashionable and fun. A truly balanced blend, Ju-Ju-Be prides itself on putting the FUN in function!  Ju-Ju-Be is available at fine retailers found at www.ju-ju-be.com/jjb-retailers.

About Earth Day:
Earth Day is a day designed to inspire awareness and appreciation for the Earth's environment. It is widely celebrated on April 22. The first Earth Day was in 1970.

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