Itzy Ritzy® Expands Brand Presence With Nordstrom Partnership

Itzy Ritzy Partners With Nordstrom Stores
By: Itzy Ritzy
 
Dec. 21, 2010 - PRLog -- CHICAGO, IL -  Itzy Ritzy, a company delivering chic and functional baby, toddler and adult products is proud to announce its partnership with Nordstrom.  Nordstrom, the leading fashion retailer, will carry the brand’s must-have items in the children’s department of all 112 full-line stores across the country, including future locations, beginning immediately.

The partnership allows Itzy Ritzy to grow the brand in a new channel, beyond traditional children’s boutiques, to reach a different clientele. Itzy Ritzy’s stylish and functional products cater to the needs of the Nordstrom shopper in search of products with great style that make parenting easier.

Naz Akel, General Manager & Vice President of National Sales adds, “The Nordstrom partnership with Itzy Ritzy provides parents with the ability to purchase the modern accessories and gear they crave at a trusted and fashion-forward department store.  Itzy Ritzy is thrilled to build a foundation to grow with Nordstrom and offer its line of fashionable and functional products to the Nordstrom consumer.”  

Itzy Ritzy’s line of chic and practical products is a fitting addition to Nordstrom’s current offering of children’s gear. Included in the collection available at Nordstrom, are Itzy Ritzy’s two hottest products:

Wet Happened?®  Zippered Wet Bag
Wet bags are the practical answer for parents needing to separate wet or soiled items in their diaper bag. Lined with a soft but durable PVC-free lining, they are washable, reusable and come in a variety of chic exterior fabrics. No one will ever suspect that runway-worthy bag is hiding a little mess! Wet bags are also eco-friendly as they are machine-washable and eliminate the need for disposable bags. And what happens when the days of diapers, bibs and sippy cups are over? Teens can use wet bags to carry their lunch, sports items and swim gear and adults use them to transport gym cloths, makeup or toiletries. Get creative….get a few… the uses are endless!

Snack Happened™ Reusable Lunch & Snack Bags
Ideal for little hands, children can pack snacks, fruit, and sandwiches for picnics and school lunches in the FDA-approved food safe snack bag, named the Best New Product of 2010 by Baby & Children’s Product News magazine. The uses for snack bags extend beyond food – they store mini first aid kits, cell phones, crayons, toiletries, iPods, cameras, hiking, camping, travel, beach gear and more! Unlike plastic bags that are thrown away after use, simply machine wash and reuse snack bags. These 7 by 7 inch bags are made from 100% cotton designer fabric exterior, with a food safe PVC-free, waterproof lining interior and lead-free YKK zipper closures to keep crumbs, drips & contents securely inside.

About Itzy Ritzy®
Chicago-Based Itzy Ritzy designs and manufactures modern and functional products for babies, toddlers and adults. The award winning line, including the Snack Happened™ Reusable Snack Bag featured on the Today Show in August 2010, is popular with discerning parents and international celebrities and is found in over 1,000 boutiques throughout the world.  Itzy Ritzy delivers a wide range of high-quality, designer products in exclusively designed fabrics, including:  shopping cart and high chair covers, infant and toddler car seat covers, stroller liners, infant carrier pods, bamboo-lined nursing covers, reusable nursing pads, zippered wet bags, reusable snack bags and bamboo bib, burp and wash cloths.  

For more information or product samples, please contact Kelly Douglas at kelly@itzyritzy.com

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WKC is a full service boutique public and media relations agency specializing in lifestyle products. Services include event planning and production, media relations, public relations, marketing.
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