Follow on Google News News By Tag * Chocolate * Gourmet * Premium * Food * Beverage * Confectionery * Sweets * Recession * Consumer * Retail * Savory * Healthy * Flavor * More Tags... Industry News News By Place Country(s) Industry News
Follow on Google News | Recession-Resilient U.S. Chocolate Market Reaches Record Sales in 2009, reports Packaged FactsPackaged Facts forecasts the U.S. chocolate market will increase an average of 3.0% per annum through 2014 when sales will top $19 billion, up 10.4% from a record $17.3 billion in 2009.
By: Packaged Facts Global demand for chocolate is expected to rise over the next several years, as the market capitalizes on chocolate’s incredible ability to shapeshift into an array of products suitable for the confectionery, beverage, restaurant, hospitality and personal care industries. Packaged Facts forecasts the U.S. chocolate market will exceed $19 billion in 2014. The demand for premium chocolate will persist as a leading growth trend, especially when the economy recovers. The healthy chocolate trend, featuring “better-for- “For many chocolate-loving Americans it’s more about the experience than it is about mere consumption. To meet this demand, premium chocolatiers are setting off on culinary adventures, discovering new layers of flavor and textures by experimenting with umami flavors or developing products to match consumers’ moods,” says Don Montuori, publisher of Packaged Facts. “This may be a mature market, but it’s also a market that isn’t afraid to innovate, whether that means using savory influences such as bacon and cheese or ethnic flavors such as curry and chipotle. This bold creativity effectively provides chocolate products that satisfy diverse consumer palates at reasonable prices.” Creativity is particularly important when marketing to notoriously brand-averse and highly skeptical consumer segments such as the Millennials, for whom product preference is a moving target and eating is all about culinary experimentation with limited-edition flavor items and internationally inspired twists. Not only must marketers realize the potential of online social networks as vehicles of influence comparable to conventional media channels, but chocolate manufactures must provide this cohort with confectionery products featuring fresh, seasonal and natural ingredients and out-of-this- Chocolate Market in the U.S. , written by veteran chocolate market analyst Curtis Vreeland, examines the myriad factors affecting chocolate retailing and consumption. The report measures the size and overall growth factors of the U.S. chocolate market and discusses in detail how major chocolate manufacturers are structuring their new product development and marketing initiatives to stay on top of this market. In addition, the report describes specific trends and opportunities that support continued market growth. Detailed consumer profiles of key demographics, including breakouts by gender, race/ethnicity, and household composition are also provided. For further information, please visit: http://www.packagedfacts.com/ # # # About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com/ Please direct all media inquiries to: Jenn Tekin Packagedfacts.com (240) 747-3015 jtekin@packagedfacts.com End
Account Email Address Account Phone Number Disclaimer Report Abuse Page Updated Last on: Oct 12, 2011
|
|