New Market Research Report: Thailand Telecommunications Report Q3 2010

Fast Market Research recommends "Thailand Telecommunications Report Q3 2010" from Business Monitor International, now available
 
June 26, 2010 - PRLog -- The vexed issue regarding the auctions of 3G and WiMAX licences had not reached a satisfactory conclusion at the time of updating this edition of BMI's Thailand Telecommunications Report, meaning that operators remained uncertain of how to budget for much-needed network upgrades for the rest of the year, while we ourselves remained uncertain of how to factor the launches of next-generation services into our forecasts. Above and beyond all that, there was also the matter of growing civil unrest which, if it were to reach a flashpoint, could conceivably result in a change in the political regime. Even if it does not, consumer enthusiasm for goods and services may yet be adversely affected, and this could also impact on our forecasts.

That said, Q409 yielded some very strong results for Thailand's top three mobile operators, a trend that continued into Q110, at least for market leaders AIS and DTAC. Third-ranked True Move had not published its Q110 results at the time of writing, but all the indications were that it, too, had performed well in the first quarter of the year. Although we have had to estimate the performances of both Hutchison Telecom and Thai Mobile pending the transfer of Hutchison's stake in its Thai business to its partner CAT Telecom and the relaunch of Thai Mobile by incumbent TOT, it is clear that greater pricing competition, the canny bundling of smartphones to both prepaid and postpaid customers alike and efforts to make more effective use of spectrum in order to facilitate better and faster mobile value-added services (mVAS) have all paid dividends, helping subscriber numbers to continue growing and slowing the rate of mobile ARPU decline.

In 2010, operators are focusing expansion efforts on the rural sector, where the greatest organic growth opportunities are to be found. By the end of the year, we forecast a total subscriber base of 68.752mn, representing 105.6% of the population. By the end of our forecast period, in 2014, we expect the penetration rate will reach 119.8%.

Although fixed-line operators such as TOT, TT&T, True and others all managed to grow their broadband user bases in 2009, growth was less rapid than we had been expecting and we now believe that there were just 1.460mn fixed broadband subscribers in Thailand at the end of the year, making for a penetration rate of 2.3%. We have reined in our forecasts for this sector. We now expect to see 4.411mn subscribers by 2014, or a penetration rate of 6.6%.

A new regulatory body - governing both the telecommunications and media markets - is to be established later this year, it is reported. However, although the appropriate legislation has been drafted, we expect that this ambition will not be realised. This comes after more than a decade of similar announcements, but it is more important than ever that this body be established as it will be charged with licensing 3G and WiMAX service providers as well as converting 'private' operators' concessions into full-service licences, a long overdue move that will finally bring real competition to the Thai market.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/71181_thailand_telecommunicati...

Partial Table of Contents:

Executive Summary
SWOT Analysis
- Thailand Wireline (Fixed Line & Broadband) SWOT
- Thailand Mobile SWOT
- Thailand Political SWOT
- Thailand Economic SWOT
- Thailand Business Environment SWOT
Business Environment Ratings
- Asia
- Thailand
- Table: Asia Telecoms Business Environment Ratings
Industry Forecast Scenario
- Mobile
- Table: Telecoms Sector - Mobile - Historical Data & Forecasts
- ARPU
- Table: Telecoms Sector - ARPU - Historical Data & Forecasts
- Fixed Line
- Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts
- Internet
- Table: Telecoms Sector - Internet - Historical Data & Forecasts
Market Data Analysis
- Mobile
- Mobile Market Overview
- Table: Thai Mobile Market December 2009
- Table: Thai Mobile Net Additions Market Q409
- Subscriber Divisions
- Table: Thailand Operator Subscriber Mix ('000)
- MOU & ARPU
- A Comparison of Minutes of Use By Operator ('000)
- 3G
- Table: Thailand 3G Market Plans
- AIS
- DTAC
- TRUE
- Others
- Mobile Contract Wins
- Table: Mobile Contract Wins
- Mobile Content
- Regional Outlook
- Table: Asia Mobile VAS Market By Service, 2009 (US$bn)
- Country Outlook
- SMS
- Ringtones & Mobile Music
- Mobile Money
- Value-Added Services Timeline
- Table: Selected VAS Services (2008-2009)
- Mobile Operator Data
- Table: Thailand
- AIS
- DTAC
- TRUE
- Hutchison Telecom
- Fixed Line
- Table: Fixed-Line Market By Operator Shares, 2008
- Table: True Revenue From Fixed-Line Telephony (%)
- Payphones
- Table: Thailand's Payphone Market By Operator, 2008
- Internet
- True
- TOT
- TT&T
- CAT
- IPTV
- WiMAX
- Wireline (Fixed-Line & Broadband) Developments
- Table: Wireline Developments, 2008-2009
Regulatory Environment & Industry Developments
- Thailand's Regulatory Bodies And Their Responsibilities
- Licensing
- Table: Thailand Licences (February 2007)
- 3G And WiMAX Licences
- Regulatory Developments
Competitive Landscape
- Competitor Analysis
- Key Players
-

Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=7118...

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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