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Follow on Google News | Y&R is a multiple winner at The One ShowY&R South Africa celebrates after winning three Pencils at the 35th Annual One Show Awards ceremony last week
By: Michelle Cavé From ten entries submitted to the awards, Y&R achieved five shortlists. “That’s a one in two conversion rate, which is exceptionally high, especially amongst international competitors,” • Unicef “Toy Soldiers” - Design • Unicef “Toy Soldiers” - Direct Mail • Unicef “Toy Soldiers” - Experiential • Land Rover “Everywhere URL” - Newspaper • Ecomist “Eliminates Odours” - Posters The Two Silver Pencils were awarded for Land Rover “Everywhere URL” (Newspaper) and Unicef “Toy Soldiers” (Direct Mail), while the Bronze rewarded the work done for Unicef “Toy Soldiers” in the experiential category. Merits were given to Ecomist “Eliminates Odours” in the poster category and Unicef “Toy Soldiers” for design. “Y&R has been on a three year journey to boost its’ creative profile and has been ambitious in achieving the goals set out for the team. This is just the beginning,” assures Blore. # # # Y&R South Africa is a traditional full service advertising agency based in Johannesburg, Cape Town and Durban and part of a global network of 182 offices. Our culture is best described as Fast. Flexible. Informal. Anti-Usualists. End
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