Explore The Competitive Advantages To Be Gained By Implementing A Comprehensive Web 2.0 Strategy

April 30, 2010 - PRLog -- Blogs, online social networks, activity streams, mobile apps and other Web 2.0 technologies have become central to the online consumer experience. Yet businesses have been slow to venture into this new territory. Now this scenario is shifting.

Companies of all sizes, across diverse industries, are getting serious about the new hyper-connected collaborative environment and its impact on the business world.While many struggle to pin down the return on investment for Web 2.0 initiatives, others recognize that ignoring this shift carries significant opportunity costs.

In From Digital Thinking to Digital Doing: Business in a Web 2.0 World, participants will learn how Web 2.0 can affect interactions with customers and suppliers, as well as influence the internal structure of their work. Web 2.0 applications can also heighten knowledge-creation and innovation capabilities, and ultimately, determine competitiveness by enabling new business models and transforming entire markets.

At the strategic level, the program explores how Web 2.0 can shape the business environment through mechanisms such as platform competition, long tail and crowdsourcing. At the operational level, the program addresses key challenges and risks that companies face in deploying Web 2.0 initiatives, and also covers governance mechanisms needed to ensure their success.

To learn more about the Program please visit

http://www.youtube.com/watch?v=aIx6RRQDWqg



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Short Focused Programs are designed to offer managers new insights in the most relevant business topics and provide an immediate impact on both personal development and company performance.