Go Green! Take the $40 Consignment Shop Challenge

Reuse guru and founder of The Eve of Reduction, Cristin Frank is promoting her eco-friendly movement by throwing down a reuse challenge: who can purchase a complete, fashionable and second-hand ensemble for $40 or less? Prize awarded each season.
By: The Eve of Reduction
March 16, 2010 - PRLog -- While many businesses close their doors every day, resale remains healthy and continues to be one of the fastest growing segments of retail.  Approximately growth of number of stores reaching 5% a year for the past three years (The Association of Resale Professionals http://www.narts.org). And According to America’s Research Group, a consumer research firm, about 12 - 18% of Americans will shop at either a thrift store or consignment shop during a given year.

The Eve of Reduction (www.theeveofreduction.com) is rewarding these consumers who can sniff out a bargain and quality fashion. We are huge supporters of consignment shops. The top three reasons being:
1. Cost savings for consumers
2. Supporting local businesses - not only the store owner, but the original owner of the merchandise gets a cut. Typically a 60%/40% arrangement.
3. Environmental savings - reduce unnecessary waste by buying used.

So, we challenge you, Rachael Ray style, to go out and buy a complete outfit for $40 or less. Email the picture of the outfit + the cost per item to submissions@theeveofreduction.com

Each season we'll pick a winning outfit. The deadline for Spring 2010 is May 25th.
Winners will receive a Cargot brand Toiletry Organizer (a $30 value)!
The canvas used to make Cargot Organizers is made in the US from recycled scraps from the t-shirt manufacturing process. Scraps are blended and therefore require no new dyeing.
To find out more about Cargot Organizers go to www.carrycargot.com

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The Eve of Reduction is a positive lifestyle movement to reduce consumption, waste, disorder and added maintenance, freeing up time and space. It combines feng shui, upcycling, art therapy and principles of financial and ecological conservation.
Cristin Frank is the founder. She can be reached through email at cristin@theeveofreduction.com
For more information visit www.theeveofreduction.com
Cristin Frank Media PRs
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