Business Author Uses Ustream TV to Promote New Book

Cristin Frank, author of Model Rocket: How to Expand your Business Model & Blast Off the Ground, has created a new show on Ustream TV. As part of her book's platform, she discusses start-up business models on "Biz Court: Is it a Business or a Hobby."
Jan. 3, 2010 - PRLog -- Social media is here to stay. In 2009, a US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction ( ) So, what better way to sell an e-book than through social media?

With this in mind, Cristin Frank, business model analyst, author and coach, created a show on Ustream TV to compliment her upcoming e-book on building business models. Cristin Frank hosts, Biz Court: Is it a Business or a Hobby, where she discusses the business models of start-up companies to determine if it’s a business with “legs” or is just a well-developed hobby. Her upcoming book, Model Rocket: How to Expand your Business Model & Blast Off the Ground, currently sponsors the Ustream TV show. This book is for entrepreneurs looking to jump-start their business with a proven successful business model. Cristin details six business models that are easily adaptable to start-ups and existing businesses ready to expand their cash flow potential.

Cristin literally wrote the book on business models and therefore is taking her own advice when it came to promoting it. “The strongest model I exemplify in my book is the collaborative business model, where a product and a service work together,” said Cristin Frank. Therefore, she created her Ustream TV show as the service aspect to her product, the book.

Another facet of the collaborative business model that she employs is cross promotion. Each business that she promotes on her show is required to cross promote her show to their audience. One such business had the following to say about the advice she gave on her show:
Thank you so much for your comments and suggestions. I just watched your answer and took notes. I was really affected by the comment, "If you're not moving forward, you're moving backwards." So true. I hadn't thought of it that way, but so true. Also, I like your idea of just selling the metal pieces in a kit. I will put some thought into that.  Coincidentally, a retail distributor called me today. She saw my bracelets and wants to get them off the ground in retail. Of course I was a little hesitant, but what the heck, who wants to move backwards!! :)
Again, thank you for your time and insight.
Jan Thomas
Loved Unconditionally - Bracelets to embrace.

Biz Court: Is it a Business or a Hobby airs live on Ustream TV, Tuesdays at 1pm EST. To view past episodes go to

Model Rocket: How to Expand your Business Model & Blast Off the Ground will be launching later this month. The book will be sold through Cristin’s site and through Clickbank affiliates.

For more information please contact Cristin at 716.204.8808 or email her at

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Cristin Frank is a business model analyst, author of "Model Rocket: How to Expand your Business Model and Blast Off the Ground," and host of "Biz Court: Is it a Business or a Hobby" on Ustream TV. Cristin is available for interviews.
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