Boston Interactive Launches Redesigned Website for Two Ten Footwear Foundation

March 4, 2010 - PRLog -- Boston Interactive, an interactive design and marketing firm, announces the launch of the Two Ten Footwear Foundation’s redesigned website (www.twoten.org).  The Two Ten Foundation is an organization committed to strengthening the footwear community through financial, social, and educational support and services, while nurturing community building and volunteerism.  

Two Ten initially partnered with Boston Interactive in early 2008 to redesign its existing site. This first redesign helped Two Ten to build its brand and have a proper presence on the web, conveying the strong community focus and the “we are here to help you” attitude that Two Ten is all about.  Two Ten has expanded its reach and work significantly since the first launch, and in the last year it began working with a strategic branding firm to help it further clarify its identity and mission, and produce new print materials. Boston Interactive was contracted to update the website’s architecture, design and messaging to align with this evolution.

“Since we focused on building the Two Ten online presence with the 2008 redesign, during this most recent redesign we focused in on its mission and services, and further improved the site’s usability” says Chuck Murphy, Founder & CEO of Boston Interactive.  “The new site has a very clean, streamlined look, with enhanced navigation making it easier for users to find the information they’re seeking.”  Two Ten’s mission is clarified and conveyed through a design that highlights its relief services, community support, and foundation of caring.  

About Two Ten Footwear Foundation– Since its inception, Two Ten Foundation has been about making a difference in the lives of people in the footwear industry. Two Ten is committed to strengthening the footwear community with financial, social and educational support and services while nurturing community building and volunteerism.  To support that mission, Two Ten offers financial assistance, counseling, community building, and scholarships to families and individuals facing difficult times. For thirty years, Two Ten has focused its efforts on fundraising, national expansion and providing financial and emotional support to members of the footwear community in need.  More information about Two Ten can be found at www.twoten.org.

Press Contact:

Boston Interactive
Kate Holmes
617.241.7977
kholmes@bostoninteractive.com
www.bostoninteractive.com

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About Boston Interactive: Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at www.bostoninteractive.com.