Boston Interactive Launches New Aspen Tech Microsite

BOSTON - Aug. 3, 2015 - PRLog -- Boston Interactive, an online marketing agency, is pleased to announce the launch of the new AspenTech Engineering and Construction Perspectives microsite, www.aspentech.com/epcperspectives. AspenTech provides process manufacturing software for engineers in the Engineering and Manufacturing & Supply Chain areas.

Boston Interactive developed a microsite for AspenTech that functions as both a lead generation tool and community center for engineers in the field. AspenTech was looking to create a resource for their current and potential customers that would position the company as the industry thought leader in process control and the go-to resource for innovation. Boston Interactive discovered that for AspenTech to create a community around their customers, they would need to develop content aligned with each of the different stages in their buyer’s journey. To reach AspenTech’s different personas, the new microsite features content that speaks to both executives focused on the big picture and end-users of the software. Providing useful industry content will allow AspenTech to expand their customer base by reaching non-users and generate more use from their existing user base.

Calls-to-action that match the persona-specific content were implemented across the site to capture leads of prospective clients and generate a current customer database. The mobile-friendly microsite was built using a modern content management system to allow the AspenTech team to easily manage and update the new microsite.

“The goal of this project was to develop a content hub and community for AspenTech’s users that personally connected with the company's various audiences,” said Boston Interactive CEO Chuck Murphy, “We are proud to have created a website that delivers this and look forward to continuing our partnership with AspenTech.”

About Boston Interactive – Boston Interactive, a full-service digital marketing agency, was founded in 1999 and has successfully partnered with more than 500 clients to help them achieve measurable online success. The agency’s work has spanned from mid-sized to Fortune 500 corporations, across numerous industries including healthcare, financial services, consumer goods, technology, higher education, and non-profits. Boston Interactive websites uniquely solve complex business problems through a user-centric approach and metrics-driven visual design. The in-house team of usability experts, designers, and developers work side by side using emerging technology to execute a strategy that is tailored to each client’s specific business goals. For more information on Boston Interactive, please visit www.bostoninteractive.com.

About AspenTech – AspenTech is a leading supplier of software that optimizes process manufacturing – for energy, chemicals, engineering and construction, and other industries that manufacture and produce products from a chemical process. With integrated aspenONE solutions, process manufacturers can implement best practices for optimizing their engineering, manufacturing and supply chain operations. As a result, AspenTech customers are better able to increase capacity, improve margins, reduce costs and become more energy efficient.  To see how the world’s leading process manufacturers rely on AspenTech to achieve their operational excellence goals, visit www.aspentech.com (http://cts.businesswire.com/ct/CT?id=smartlink&url=ht...).