Public Opinion Cools On Climate Change

Feb. 24, 2010 - PRLog -- A nationwide poll of 1,043 people by Ipsos on behalf of ad agency Euro RSCG London showed that just 31 per cent of people now believe that climate change is a definitely reality, down from 44 per cent a year ago.

In contrast, 31 per cent of people now believe that climate change is over exaggerated. This figure is up from 22 per cent in February 2009. Additionally, only 25 per cent of people now believe that it is up to the individual to act on climate change, a figure that has fallen from 31 per cent last year.

Russ Lidstone, ceo at Euro RSCG London, said: “This set of statistics shows that the recent controversies over climate change have had an effect and the UK population is definitely becoming more cynical. This presents plenty of challenges for policy makers and big brands, many of whom have been pursuing a ‘green’ agenda.”

Despite an increase in public scepticism about climate change being a definite reality, the study shows that it still remains important for companies to show their green credentials. The public remain attached to companies with visible environmental policies even if they believe that climate change is overhyped.
About EURO RSCG

Euro RSCG London is a top ten UK advertising agency with a client roster including Citroën, EDF Energy, Dulux, Alberto Culver, Peugeot and Reckitt Benckiser. Euro RSCG London is part of Euro RSCG Worldwide, a leading integrated marketing communications agency made up of 233 offices located in 77 countries throughout Europe, North America, Latin America and Asia Pacific.

For further information or images
Conway Wigg / David Rutherford            
Propeller Group
firstname.lastname@propellergroup.com
0203 301 5353