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| Video Promotion and Skype - A Winning Combination for BusinessesUtilizing video, and also video conferencing technologies, such as Skype, can greatly enhance a company's impact.
By: Jim Hilgendorf Video can be employed in different ways by a company: 1. To add impact to a company website. This can be to demonstrate products, to tell the company story, etc. - in general to greatly enliven a website. People love to watch short video pieces. They add excitement. A picture, it is said, is equal to a thousand words; and a bright, well-produced video is equal to many pictures. The technology is here to create interesting video pieces for the web, and those companies that take advantage of video are giving themselves an edge. 2. A good 7-10 minute video production on a company can be used very effectively in trade shows to draw attention. The company video can also be placed on a DVD and given to prospective customers and clients as an introductory sales piece to place your company in its best light. 3. Video conferencing is just beginning to take off. The technology is coming on board to create inter-company conferencing, and long distance video meetings in person right from your office, without ever having to travel. This can greatly reduce the expenses in promoting your company and meeting with customers and prospective clients. Skype is one of these technologies, and it is extremely cheap to use. In fact, if you are video conferencing one-on-one with someone who also has Skype, your video call, anywhere in the world where you can utilize high-speed internet and a webcam, is free. There are other companies coming on board, specializing in different aspects of video conferencing, and their services are generally very reasonable. If you have a company, look into video conferencing. The Tribute Series has been producing travel films, documentaries, and company videos for over 15 years, and they use Skype in conducting interviews all over the world. You can view their website at http://www.tributeseries.com # # # The Tribute Series is the producer of a series of highly-acclaimed travel videos. The company also produces corporate videos for domestic and international sales. End
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