A Customer is for Life not just for Christmas

Nov. 30, 2009 - PRLog -- ‘As well as boosting profits, the festive season can bring long-term benefits to a restaurant,’ says chef/restaurateur Andy Howarth, who launched PromoHelp, the free restaurant marketing website earlier this year.

‘A busy period like this is a golden opportunity for marketing your product to a large audience. It’s easy to think that a great meal and good service are all that’s needed to bring customers back into your restaurant. But the chances of repeat business can be greatly increased with a little extra effort on the marketing front.

Unfortunately, when staff are run off their feet, drumming up more trade for the future may be the last thing on their minds. But if you think about it, a restaurant full of people in seasonal good spirits creates an ideal marketing climate. The festive spirit makes customers more receptive, so it’s a great time to tell them about what’s coming up soon. It might be a new promotion or special event, even a new menu. It doesn’t matter if your ideas are still a bit sketchy. In fact, this is a good excuse for collecting customer for contact details so you can firm up on the detail later!’

To view this and other restaurant marketing and promotion features go to http://www.promohelp.co.uk

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PromoHelp Restaurant Marketing and Promotions, currently operating as a free site, is run by a team of dedicated professionals, passionate about food, who know from experience that it takes more than a good chef to make a successful restaurant. For more information go to http://www.promohelp.co.uk