Enhanced Luxury Shopping Experience Offered by Store Expansion

Sept. 24, 2009 - PRLog -- Based on its almost 50 years of experience supplying quality furniture, Vale Furnishers (http://www.valefurnishers.com/) is committed to ensuring its customers have the perfect environment they need to select their ideal piece of furniture.

On September 19, 2009 Vale Furnishers will open its new rooftop conservatory to the public. Customers will be able to browse an extended collection of furniture displayed throughout the 36,000 square foot furniture showroom in complete comfort within relaxed and friendly surroundings.

Recent research conducted by G-Plan, one of the UK’s leading furniture manufacturers and a best seller for Vale Furnishers, found that shoppers looking to invest in new furniture visit their local furniture store first for ideas and inspiration.

The survey found that customers traditionally spend an average of 16 weeks from the initial idea of purchasing an essential item, such as a sofa, to the actual purchase of the product. The results highlight the importance of research when buying furniture and found that this stage was all about viewing as many sofas as necessary until you find the perfect match. The research also found that while comfort was the most important factor when purchasing a new sofa, many customers felt embarrassed about spending too long testing a sofa or lingering on the showroom floor.

Alex Mundell, general manager, Vale Furnishers, confirms that customer experience is key: “We understand that many of our customers are investing in a significant purchase when they visit our store. They want efficient customer service, but do not want to feel pressurised. At Vale Furnishers we ensure our customers have the time and space to explore the store, test the furniture or even enjoy a cup of freshly ground coffee or tea at their leisure. The opening of our new rooftop conservatory means we now have even more space for our customers which will further enhance their shopping experience.”

For further information, contact: Karen Wright or Jenifer Davis, kwright@thebluedoor.com or jdavis@thebluedoor.com ,
01252 899969
Editors Notes:

•   Research conduct on behalf of G Plan by McCann Erickson Communication House in April    2009
•   Run by the Chandler family since 1960, Vale Furnishers stock a fabulous selection of    living room, dining room, bedroom furniture and beds, home office furniture, as well as    made-to-measure curtains and blinds, flooring and carpets, accessories, artwork and    lamps.
•   During this time, Vale Furnishers has established itself as an acclaimed business    having won numerous awards including Furniture Retailer of the Year on 3 occasions.

•   With a huge selection from some of the leading brands from the UK and around    the world, including G Plan, Stressless, Ercol, Collins & Hayes, Skovby, Tempur,    Tapley, Nathan, Parker Knoll, Derwent, Myers, Axminster and Ryalux, Vale    Furnishers has the perfect something for everyone.