Selectivity Launches Web Site: Blog Focuses on Marketing Ideas for Small and Medium-Sized Businesses

July 28, 2009 - PRLog -- Ann Arbor, Michigan  – Selectivity, an Ann Arbor, Michigan-based marketing writing firm, announces the launch of its new Web site, www.selectivityinc.com. In addition to the expected information about Selectivity’s services and experience, the site features a blog focused on the marketing concerns of small and medium-sized businesses. Current postings describe specific strategies for marketing in today’s economy; future postings are expected to address issues such as Web marketing, market research, customer service, internal marketing, and marketing resources for non-marketers.

“In this economy, almost every business can use some help with marketing,” says Kimberly Mass, Selectivity’s founder. “With the blog, I hope to connect with businesses even if they don’t feel ready to actually engage our services. My goal is to use the blog to build a community where we can bounce ideas off one another for the benefit of all.”

New postings are expected twice per week, typically on Tuesdays and Fridays, and reader comments and suggestions for future topics are welcome.

The site was designed by Ann Arbor-based MetaSpring (www.metaspring.com).

# # #

Selectivity is a full-service marketing communications firm focused on the needs of small and medium-sized business-to-business clients and dedicated to creating marketing messages get real, measureable results.