Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | SKBK Sotheby’s International – Nations Most Prestigious Real Estate BrandBirmingham, Michigan - The Luxury Institute’s 2008 Luxury Brand Status Index Survey recently rated Sotheby’s International Realty (www.SothebysRealty.com) the most prestigious real estate brand among high net worth consumers.
By: SKBK Sotheby's Int' Realty Respondents boasted an average income of $348,000 and average net worth of more than $3.7 million. “Survey respondents were asked to rate brands according to consistently superior quality; unique and exclusive; social status as a product consumed by people who are admired and respected; and self enhancement, in that the brand makes the consumer feel special across all aspects of the customer experience,” “The survey tells us something we already know, that among affluent buyers and investors, our brand ranks the highest,” Hardy said. SKBK Sotheby’s International Realty markets Metro Detroit luxury homes, unique properties and communities locally, and throughout Michigan. Actually, in our market SKBK markets 50% of all homes over $2 million.” “Given the favorable currency trading rates, affluent families whose wealth is in Euros, Rubles, Rupees and Renminbis see Metro Detroit real estate as a highly desirable opportunity, he said. “For those families, the resources and expertise of the Sotheby’s International Realty brand is a powerful incentive,” # # # More Birmingham & Bloomfield homeowners choose SKBK to market their properties than any other brokerage End
|
|