Shyam Telelink brings globally renowned brand MTS to India

Dec. 24, 2008 - PRLog -- Shyam Telelink Limited (STL), the latest entrant in the Indian telecom space, today announced a strategic tie-up with Mobile TeleSystems OJSC (MTS; NYSE- MBT) of Russia that will bring the globally acclaimed brand – MTS – to India. Shyam Telelink Limited (STL) is a joint venture between Sistema (LSE: SSA) of Russia and India’s Shyam Group. MTS is the largest mobile phone operator in Russia and the CIS. In April 2008, MTS brand was recognized as one of the BRANDZ™ Top 100 Most Powerful Brands, a ranking published by the Financial Times and Millward Brown, a leading global market research and consulting firm.
Under the terms of the agreement, Shyam Telelink will have the right to use the MTS brand in all its marketing communications and advertising in India. STL’s decision to introduce the MTS brand in India is in line with the company’s vision to introduce world-class services and offerings in the Indian market and to pursue global standards in India.
“At STL, our endeavour is to provide world class affordable mobile services to the customers”, said Mr. Vsevolod Rozanov, CEO, Shyam Telelink Limited. “Coming to market with a fully developed and globally recognized brand will give us a clear competitive advantage in the marketplace. The MTS brand offers Shyam Telelink a valuable portfolio of marketing guidelines that will provide time and cost advantages. The universality of MTS’ brand values and the simplicity of its design will resonate well among potential customers in India, and we are confident that the brand will aid in the expansion of our business.”
“We are excited about the opportunity to extend our brand values to one of the most populous countries and most dynamic mobile growth markets in the world,” noted Ms. Cynthia Gordon, Global Brand Chief of MTS. “We are confident that the MTS brand will translate well to the Indian market, and its introduction will bring tangible benefits to MTS and raise the overall value of its brand.”
The agreement is limited to using the MTS brand to India and there is no participation in Shyam TeleLink’s operations or launching MTS products or services in India. The terms also stipulate that MTS will act as the brand guardian to insure brand usage and marketing communications adhere to the MTS brand guidelines.

About Shyam Telelink Limited
Shyam Telelink Limited (STL) is a joint venture company between Sistema (LSE:SSA) of Russia and Shyam Group of India. Shyam Telelink Limited has licenses and spectrum to provide mobile telephony services on the CDMA platform in all 22 circles across the country. Sistema (LSE: SSA) is the majority share holder in this joint venture.

Shyam Telelink Limited (STL) launched the CDMA mobile services in the Rajasthan circle on the 30th of September 2008. The company acquired the fastest 100,000 customers in Rajasthan since launch.Shyam Telelink Limited (STL) has tied up with established players like ZTE, Huawei & Bleu to provide superior handset range &quality to its customers. The company offers pan India roaming facility to all it’s customers in the state of Rajasthan.

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