Spice Group appoints leading international brand consultancy, The Brand Union to refresh brand modelIn a major move, Spice Group has appointed UK-based brand consultancy, The Brand Union, which is part of WPP, the world’s leading global marketing services group, to refresh a new brand identity, brand model and develop new brand architecture.
By: Vivek Sabharwal Spice Televentures, is the Spice Group’s new holding company for the telecom sector vertical includes companies such as Spice Mobiles, Cellebrum Technologies, Mobisoc Technology, HotSpot Retail and Omnia & Bharat BPO Services Ltd.. As part of the process, The Brand Union will work closely with Spice Group leadership Team to understand the current values, attributes, positioning and other key elements. The entire process will cover evaluation and development of key elements such as a refreshed brand model, architecture and brand essence. Commenting on the decision to appoint The Brand Union, Mr. Vivek Bali Group President - Global Marketing & Branding, Spice Group said, “In the emerging Indian and global business scenario, where competition is intense, creating a unique identity, with key differentiators is critical. That’s where the brand becomes the most important corporate asset. It stands for who we are, what do we want to offer our customers and stakeholders and who we wish to become over time.” “We have mandated The Brand Union with the task of crafting of the core brand essence in our quest to create a World Class Brand” Mr. Bali added. The Brand Union, led by Global Brand expert & company Chairman, Terry Tyrell has already embarked on this major brand reengineering exercise. This move comes as part of the major restructuring initiatives undertaken by the Spice Group, post the divestment of Spice Communications. Mr. Terry Tyrell, Chairman - The Brand Union said, “We are very pleased to have been mandated by Spice, one of the fastest growing telecom brands in India, to work on the new brand identity. We are here to help them build a brand in line with the group aspirations, ambitions and to meet the challenges of the emerging telecom market.” **** About Spice Televentures Spice Televentures is part of the diversified conglomerate, Spice Group which operates across Communication and Entertainment sectors. The Spice Group has a long and rich 30-year history in pioneering products and services in technology, automation, IT and telecoms in the Indian market. Spice Group is valued in excess of $1.5 Billion. Spice's vision is to be the preferred choice for Communication & Entertainment products and services among young minds. Spice Televentures is the new holding company and promoting company which will manage and operate the interests of Spice in the domain of Telecom, mobile communication and related services including Mobile Devices. • Cellebrum Technologies Ltd. – a leading operator agnostic Mobile VAS solutions provider with 12 patents, serving every mobile operator in India, as well as clients extending from Indonesia to Africa. • Mobisoc Technology Pvt Ltd. – A mobile technology & applications developer, promoted by the Spice Group with its first major application – “Mitr” slated to hit the market soon. • Spice Mobiles Ltd. - The fastest growing Indian mobile handsets brand, Spice Mobiles is the winner of the coveted 2007 Golden Peacock Award for Innovation. • HotSpot Retail - A leading Mobile Devices, Accessories and Services Retailer, voted the best in Customer Service by Mint-Pitch and voted the Best Large Format Retailer in North India by Voice & Data • Omnia BPO Services– rated amongst India's fastest growing Onshore Domestic BPO services company (according to V&D) and voted the Best Emerging OnShore BPO by Indiatimes.com in 2007. About THE BRAND UNION The Brand Union is a world-class global brand agency, and part of WPP, the global marketing services group comprising of 500 people across 21 offices and 18 markets. What binds us together is a deep-seated commitment to becoming masters of the art and science of brand building. The Brand Union has created brand identities for American Express, Absolut and Bank of America; done product branding and brand environments for SAB Miller, Masterfoods, Unilever, Motorola and Diageo: and helped grow and position corporate giants like Credit Suisse, Corus, Deloitte etc. # # # LINOpinion - The LINTAS PR Division is the PR division of LINTAS. Headquartered at Mumbai, the agency has reach all across the country as well an International End
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