How to Write an Optimized Press Release Topic of Free Report

Nov. 30, 2008 - PRLog -- How to write a press release is one of the most requested topics on the Internet. Writing a news release is not easy. However, writing an effective optimized news release takes a lot more time and effort than writing the old fashioned press release when it was mailed to the old media by snail mail or sent by fax.

“Since editors and reporters want news, your job is to write news. I spent many years in college learning how to write news. Then I spent many decades on newspapers.

Therefore, writing news is second nature to me. Most people, however, simply have no idea how to write a news story,” says Hutcheson.

Hutcheson gives several actual examples of press releases she has written. She even shows the results that each news release got. She shows how it ranked in Google news and Google search, among other things.

“The report goes further than explaining how to write a press release,” Hutcheson explains. The report discusses an entire program of using news releases to promote a business, a person or a brand.

“Just writing the news release is not enough. You have to know what to do with it after it’s written,” she says.

The report explains how to use Google Hot Trends to peg a news release. It also discusses keywords and how they determine how well the news release does in Google news, Google search and the other search engines.

“I’ve had news releases hit Google News within an hour after posting,” Hutcheson says. She adds, “It will often hit Google organic search engine listings within one or two days.

Moreover, I’ve never had a release hit lower than number three on the first page. Most hit number one.”

Hutcheson, a former newspaper reporter and editor, knows the value of a good press release. Nevertheless, she also knows that most of them are thrown out before they’re read or after the first glance. She tells the reader in her new report how to avoid this problem.

You can download the report by signing up for the Power Communications mailing list. It’s free. Just go to http://www.powerwriting.com/freereport.html.

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One of the oldest copywriting services on the Internet, Power Communications is owned by creative director, Susanna K. Hutcheson. Hutcheson is an award-winning journalist and long time magazine writer, editor and copywriter.