July 22, 2008
-- Drug users go to the pusher for their drug and the pushers keep the streets plentiful with drugs. Similarly, marketers go to list services for their drug and many of these list services sell tainted goods. And it’s these list services that fuel the spread of spam.
An example is the $14,000 paid to one such company, Emailappenders for a list of financial advisors. One would assume the list was from reputable sources and checked. But upon emailing to 100,000 of the records, 85,000 bounced, clogged up our mail server and also got us fired by our web-based email provider. Lesson learned.
Don’t give business to the pushers. Develop your own marketing to build your opt-in list. There’
s no quick fix. For financial advisors interested in building their email lists with integrity, visit Internet Marketing (http://www.financial-
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Javelin Marketing specializes in rapid business growth marketing systems for financial advisors, financial planners, life insurance agents and investment advisors.