Safeway Secret Shopper Makes An Impact On Product Development

Last year, a Safeway secret shopper made a very creative review about noodles. A noodles firm requested services from a secret shopping site and little did they know that this decision would impact the future of the company altogether.
 
 
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Shopping

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March 9, 2008 - PRLog -- Last year, a Safeway secret shopper made a very creative review about noodles. A noodles firm requested services from a secret shopping site and little did they know that this decision would impact the future of the company altogether. The Safeway secret shopper criticized the noodles as detailed as possible. In fact, the Safeway secret shopper went out of her way to have the product tasted by experts. She wanted to make her work absolutely brilliant. She wanted to get known. She said that if she were going to do something, she better do that something to the best of her ability. And this girl did the best. She studied the chemical composition of the noodles and described how it affected different demographical tastes. Those who lived in countries with a lot of spices found the noodles too bland. Those who lived in the countries with very little spices found the noodles too spicy. She even had product samples sent to certain countries and asked for a review in return. The results were spectacular. This thirty four year old woman has set the bar on secret shopping. If you are going to review something then she is certainly the benchmark for all other reviews.

The noodles firm has now approached noodle making in a more customized approach. Their logistics chain now has customized final stage production plants. These final stage production plants are located in every country that they distribute. The final taste of the noodles is suited based on the customer’s taste. If the final stage production plant is in Thailand then the noodles are made spicier than usual. With this customization of noodles for every demographic, the sales of the company doubled in the first six months since the review. Right now, one year since the review of the secret shopper was made, the noodle sales are about to reach quadruple of its figures. It is amazing.

Where is the thirty four year old woman now? The company was so pleased with her that she was given a four year contract. She now has her own staff of secret shoppers. The company offered to pay her five hundred thousand dollars every year for her services. The thirty four year old woman has set up her own secret shopping firm and is doing very well. With a five hundred thousand dollar contract a year and more contracts to come, the future of this thirty four year old woman is brighter than ever.

http://theshadowshopper.com
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