March 9, 2008
-- One of the mystery shopping firms based in Europe has made an aggressive marketing move recently. The TNS mystery shopping group is planning to expand its customer base to a wider, international audience. Originally based in the United Kingdom, the TNS mystery shopping group has been expanding far and wide in the European market.
The vice president for business development has announced recently that they have been approached by several international firms for mystery shopping services. He said that these international requests can not simply be ignored every time. He said in a recent interview that if there is global demand then they have to provide global service. They are not going to allow these clients merely to walk away. The vice president for business development plans on opening marketing offices in the Asian and American regions in the near future.
The president and the board of directors are on board with the vice president’s sentiments. A large investment is demanded for such international expansion. They will start recruiting international shoppers in the Asian and American regions within the first half of this year. Clients in the Asian and American regions have a different taste from the European shoppers and this increase in mystery shoppers around the world will improve the understanding of TNS of the consumer market not only in Europe but all over the world as well.
The global presence of TNS will now make it one of the biggest players in the mystery shopping industry. Their aggressive move to go international may be viewed as risky by their competitors but TNS believes that if no one will lead the way then they should do it. TNS leadership has been admired by many in the industry and senior management at TNS has no plans of slowing down.
The aggressive move of TNS to go international will be a big leap in the industry. If TNS becomes successful in this endeavour, expect all the other mystery shopping firms to follow suit. Market leadership by TNS will be their core strength in the mystery shopping market. If TNS fails in this endeavour, they will be losing a lot of money.
The vice president for finance at TNS warned the group that if not enough revenue is generated within the first two years of operations; they may have to declare bankruptcy. Their move to go international is highly leveraged on corporate bonds and other sources of debt. This move of TNS is a win or go home situation.http://www.theshadowshopper.com