Benefit Cosmetics selects Dovetail to provide marketing database development and services

Dec. 27, 2007 - PRLog -- CONTACT INFORMATION:
JEFF BARELA
DOVETAIL
9137 S RIDGELINE BLVD., SUITE 210
LITTLETON, CO  80129
303.904.4771
JEFF@DOVETAILDATABASE.COM
http://www.dovetaildatabase.com

Benefit Cosmetics selects Dovetail to provide marketing database development and services

Denver, CO—Benefit Cosmetics has selected Dovetail to develop, host, maintain and provide access for their marketing database. The Dovetail solution will enable Benefit Cosmetics to easily and effectively use their data for direct marketing.

Benefit Cosmetics provides unique makeup products that are mixed with originality and a sense of humor. They currently have 650 counters worldwide, boutiques in the U.S and abroad, plus an enthusiastic catalog and dynamic internet presence. Benefit continues to grow, offering their famous ‘feelgood’ beauty to women of all ages with products that are irresistible, fun and uniquely problem solving.

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. Dovetail’s flagship product, The Dovetail Application, provides an intuitive browser-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns. Furthermore, Dovetail specializes in integrating direct marketing related data, quickly rolling out customized marketing database solutions—typically in 30 to 60 days, and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.

To learn more, visit www.dovetaildatabase.com or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or jeff@dovetaildatabase.com.

Benefit Cosmetics
Benefit Cosmetics opened their first store in San Francisco in 1976. Their products included items such as benetint, lip plump and ooh la lift. These tempting products soon flourished and became available at department store counters world wide. In 1999, Paris-based LVMH Moĕt Hennessey Louis Vuitton—the world’s premier purveyor of luxury goods—and Benefit Cosmetics formed a natural alliance. LVMH has helped with Benefit’s global expansion to open counters in international markets such as Australia, Canada, France, Germany, Hong Kong, Ireland, Korea, the United Kingdom, the Middle East and Taiwan. Today, Benefit is one of the fastest growing luxury cosmetic brands in the world.

To learn more about Benefit Cosmetics, visit their website at http://www.benefitcosmetics.com.

Website: www.dovetaildatabase.com