Integrity Direct Selects Dovetail as their Marketing

Sept. 8, 2009 - PRLog -- Denver, CO—Integrity Direct, the world’s leading direct-to-consumer and direct-to-church Christian music provider, has selected Dovetail to develop, host, maintain and provide access for its multi-million name database. The Dovetail solution will enable Integrity Direct to easily and effectively access and use all of their marketing data for direct marketing purposes.

Integrity Direct is a wholly-owned subsidiary of Integrity Media, a privately owned media communications company that produces, publishes and distributes Christian music and related resources that are sold throughout the United States and in over 160 other countries.

“We’re excited about our relationship with Dovetail and look forward to developing ways to better serve our customers,” said Doug Meduna, Senior Vice President and General Manager of Integrity Direct.  “Dovetail is uniquely qualified to understand and meet our needs as a niche marketer.  Their expertise and user friendly tools continue to exceed our expectations.”

“Dovetail is thrilled about the partnership between Integrity Direct and Dovetail,” states Jeff Barela, COO of Dovetail. “We are excited about the Dovetail marketing database supporting Integrity Direct’s innovative direct marketing initiatives and we look forward to a long and productive relationship with Integrity.”

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. Dovetail’s flagship product, The Dovetail Application, provides an intuitive, non-technical web-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns—all of this with a few simple clicks of your mouse. Furthermore, Dovetail specializes in integrating disparate direct marketing related data and quickly rolling out customized marketing database solutions—typically in 90 days. The marketing databases Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.

To learn more, visit www.dovetaildatabase.com or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or jeff@dovetaildatabase.com.

Integrity Media/Integrity Direct
Integrity Media is the world’s largest independent Christian music publishing/recording company, providing music, video, digital and related resource products. The company is headquartered in Mobile, Alabama, with subsidiary offices in Tennessee (U.S.), Singapore, South Africa and the United Kingdom.  

Integrity Direct is a wholly-owned subsidiary of Integrity Media that provides all of the company’s music products as well as original, inspirational greeting cards created in partnership with DaySpring®/Hallmark through direct mail and internet sales channels.  To learn more about Integrity Direct, visit their website at www.integritydirect.com.

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Strategic marketing begins with a well developed and maintained marketing database. Dovetail—The Marketing Database Company—develops, hosts, maintains and provides access to marketing databases.