Group Publishing Inc. and Dovetail team up

Dec. 18, 2008 - PRLog -- Denver, CO—Group Publishing Inc. and Dovetail—The Marketing Database Company presented “Access the Value of Marketing Data in Minutes, Not Days!” at the Rocky Mountain DMA luncheon December 3rd, 2008.

The case study presentation offered the audience an illustration of how a marketing database can turn a company into a world class direct marketing company. Now that Group has a sophisticated marketing database that provides a central location for all of their marketing data, Group has experienced:

   Higher productivity within their marketing department
   Easy, fast access to their actionable marketing data—anytime
   Valuable time money and resource savings

Dovetail—The Marketing Database Company
Dovetail develops, maintains, hosts and provides access to marketing databases. Dovetail’s flagship product, The Dovetail Application, provides an intuitive browser-based interface designed specifically for direct marketers, allowing them to run counts, pull lists, perform analysis and run ROI response analysis on completed direct marketing campaigns. Furthermore, Dovetail specializes in integrating direct marketing related data, quickly rolling out customized marketing database solutions—typically in 60 to 90 days, and the marketing databases that Dovetail builds serve as the data foundation for marketing campaigns conducted by its clients.

To learn more, visit www.dovetaildatabase.com or to schedule a demo of the Dovetail Application, contact Jeff Barela at 303.904.4771 or jeff@dovetaildatabase.com.

Group Publishing Inc
Since it’s inception in 1973, Group’s primary focus has been providing products and services directly to churches, they also sell their products and services directly to individuals, retailers and wholesalers/distributors. Group’s core businesses are publishing books, periodicals, Sunday school curriculum, prepackaged Christian education programs, out-of-the-box event planning, and providing live conferences, paid training, membership associations and a non-profit work camp foundation. Group’s resources encourage learners to interact with each other, which makes learning more effective and helps build Christian friendships. Group is headquartered in Loveland, CO.

To learn more about Group, visit their website at www.group.com.

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Strategic marketing begins with a well developed and maintained marketing database. Dovetail—The Marketing Database Company—develops, hosts, maintains and provides access to marketing databases.