Attention Advertising and Public Relations people re The Art of Writing For RobotsAre your business emails being read first by robots? Are your press materials also being read first by robots and being flagged as spam, or are your press materials being passed along by robots to real live human reporters and editors?
Should you repeat your main talking points over and over again so the robots and Artificial Intelligence scanners really get the message? And then, should you try to work in a lot of flattery so the robot really thinks it is doing a good job by reading and reacting to your message, instead of just throwing it in the trash bin? There is an old adage in advertising that says the best way to write advertising copy is to "Tell 'em what you're going to tell 'em. Tell 'em. And then tell 'em what you told 'em." But, if you are going to write a press release or an email for something that may actually be read first by a robot, maybe you had better not use abbreviations, and maybe you had better spell out words like "tell them" and "tell them what you told them." And, if you are really trying to get the robot to read your copy, and hope that the robot will refer it to someone who might really want to respond to it, be sure to spell out the benefits many times over so the robot really picks up on it. Are you close to letting some almost humanoid robots into your life? Humanity is getting pretty close to robots that can communicate on almost every level. Do you think they will be compassionate, or evil, too? There have been many science fiction novels and movies about robots that are ever so closer to becoming true. And, in our immediate world, should robots be prevented from holding public office? How soon will you have robots as your companions? I guess we shall find out sometime soon. And, for some more of my thoughts about a world that will soon be filled with more interactions with robots than we can even imagine, here is a link to an article I posted online on a PR site called PRLog, about a poem I wrote called "Ain't No Robot Writin' This Stuff." You can see the article at https://www.prlog.org/ The article includes the poem called "Ain't No Robot Writin' this Stuff" and also on that page is a photo of a painting I did called "Ain't No Robot Painted This." For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations. End
Page Updated Last on: May 05, 2026
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