Octopus Bridge Unveils Next-Generation MarTech + POS Integration Platform

SAN JOSE, Calif. - Nov. 17, 2025 - PRLog -- With two decades of experience, hundreds of active merchants, and support for more than 30 POS systems, the company is shifting from a simple POS–eCommerce connector to a full MarTech platform built for today's retail environment.

A single window for modern retail

The updated Octopus Platform gives retailers one place to manage everything across online and physical stores. The expanded system helps retailers:

• Build eCommerce sites using Shopify, WooCommerce, or Magento
• Connect those sites to more than 30 supported POS systems
• Sync products, pricing, inventory, customers, and orders almost instantly
• Run multi-location operations, BOPIS, and chain-level order routing
• Use marketing tools that work directly with POS data

A spokesperson for the CEO called this upgrade a turning point for retail automation, noting that retailers now expect intelligence and automation across every layer of their business, not just basic integration.

MarTech capabilities that drive traffic and sales

What sets Octopus apart is how it brings retail data directly into marketing channels. This gives retailers a stronger presence both online and in-store.

Google Local Inventory Ads
When someone searches for items like "running shoes near me," Octopus helps stores appear with real-time price, availability, promotions, and store information. According to the business development team, this level of visibility can significantly increase store visits for certain categories.

Facebook and Instagram ads synced with POS data
Retailers can run dynamic ads that automatically adjust to stock and pricing changes. If a product sells out, the campaign pauses automatically, reducing wasted ad spending.

Automating retail operations end to end

Octopus Bridge now includes automation tools that cut out repetitive tasks and help teams work faster.

POS-linked Electronic Shelf Labels
Smart ESLs are now supported. When prices change in the POS, shelf labels update within seconds. A senior product leader noted that this eliminates hours of manual work, reduces paper waste, and keeps store and online prices consistent.

Open-to-Buy and planning reports
Automated daily and monthly reports help retailers understand what to buy and when. The CEO's office emphasized that these tools give retailers the clarity they need to plan inventory and budgets with confidence.

Built for single stores and fast-growing chains

Octopus Bridge supports businesses of all sizes. Retailers can route online orders to the nearest store, maintain accurate inventory across multiple locations, run BOPIS, and manage pricing and promotions from one dashboard. Leadership says the goal is simple: remove friction no matter how large the operation becomes.
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