FCBJerseys to Launch "Green Circular Initiative"

NEW YORK - Aug. 19, 2025 - PRLog -- FCBJerseys announced today the official launch of its "Green Circular Initiative" on August 31, 2025, a strategic environmental program aimed at advancing circular economy in the apparel industry. The initiative encourages consumers to return used sportswear to designated collection points, offering up to 30% discount on new products or limited-edition eco-friendly merchandise based on garment condition, with all collected materials to be professionally processed for resource regeneration.

Program Details: Building a Closed-Loop System

The initiative adopts a three-tier classification standard:

1. Grade A (85%+ new): After sanitization, donated to mountain sports teams

2. Grade B (repurposable): Decomposed into recycled fibers for manufacturing new sneaker midsoles

3. Grade C (for degradation): Converted into sports field infill materials via patented technology

"Our molecular-level textile depolymerization technology, co-developed with the Chinese Academy of Environmental Sciences," said Lin Jiawei, Sustainability Director of FCBJerseys Sportswear, "reduces 92% carbon emissions compared to traditional landfill methods, with regenerated fiber strength reaching 97% of virgin materials."

Environmental Impact: Setting New Industry Benchmarks

Third-party assessments indicate:

- Per ton of recycled clothing saves:

- 3.6 tons CO₂ emissions (equivalent to 300 trees' annual carbon sequestration)

- 6,000m³ water (approx. 20 people's yearly consumption)

- First-year target: 50,000 items recycled, potentially reducing 180 tons CO₂

The company simultaneously released its _2025-2030 Recycled Materials Roadmap_, committing to achieve 50% recycled material usage across all products by 2028—two years ahead of industry averages.

Consumer Incentives: Sustainability Meets Value

Multi-tier rewards system:

- Basic: 3 any items → 12% discount coupon

- Advanced: 10 specified items → Limited eco sports bag (with ocean-recycled plastics)

- VIP Tier: 50 cumulative items → Custom recycled sportswear set

"This isn't just marketing," emphasized CEO Chen Jun. "We've built an end-to-end value chain from collection to reproduction. Consumers can track their garment's 'rebirth journey' via our app."

Industry Influence: Redefining Brand Responsibility

Wang Min, Director of Circular Economy at China Textile Industry Federation, noted: "FCBJerseys's innovation lies in deeply integrating recycling mechanisms with product design and membership systems, creating a replicable business-ecology win-win model."

The initiative has catalyzed:

1. 7 supply chain partners upgrading eco-production lines

2. Industry-wide _Sportswear Recycling Standard White Paper_

3. E-commerce platforms adding "eco-points" redemption zones

Technology-Enabled Transparency

Key features ensuring credibility:

- Blockchain traceability: Real-time processing updates

- AI condition assessment: Automated valuation, eliminating bias

- Carbon footprint calculator: Quantifying individual environmental contributions

Implementation Timeline

- Aug 31: China, Japan, Germany +12 markets

- Oct 1: North America & Australia

- Jan 2026: Global completion

Media Contact

Corporate Sustainability Department: Jing Wang

Website: https://www.fcbjerseys.ru