![]() FCBJerseys to Launch Special Commemorative Soccer Collection on International Rural Women'By: FCBJerseys Design Concept: Honoring the Strength and Resilience of Rural Women Co-created with rural women artists from Asia, Africa, and Latin America, the "Mother Earth" collection blends traditional farming culture with modern sports aesthetics: - Pattern Design: Jerseys feature crop harvest motifs and traditional textile patterns, with cuffs embroidered with "She Nourishes the World" - Color Palette: Earth-inspired gold, harvest orange-red, and hopeful green form the primary color - Material Innovation: Organic cotton-linen blend fabric improves breathability by 30% while reducing water consumption - Detail Craftsmanship: Maria Rodriguez, Design Director at FCBJerseys Sportswear, shared: "We visited rural communities in 12 countries, transforming women's fieldwork postures and harvest joy into design inspiration— Social Context: Addressing Real Challenges Faced by Rural Women Per 2025 UN FAO data: - Rural women undertake 60% of global food production - Only 30% of rural women own land - Women constitute 43% of the agricultural workforce but earn only 70% of male counterparts' income "This collection is not just products but a tribute to 250 million rural women worldwide," emphasized Chen Jun, CEO of FCBJerseys Sportswear. "Through soccer's global platform, we aim to raise awareness about rural women's rights." Social Commitment & Implementation Plan 10% profits will support: 1. Entrepreneurship: 2. Education: Establishing 50 digital skills training centers for rural women in developing countries 3. Tools: Promoting lightweight agricultural tools designed for women to reduce work-related injuries Athlete and Celebrity Support Chinese Women's soccer Captain Wang Shanshan stated: "As athletes, we value perseverance and resilience. The daily efforts of rural women deserve equal recognition— Third-Party Certification & Transparency - All donations independently audited by PwC - Unique QR codes on each product track fund allocation - Annual social responsibility reports on project impact Media Contact Corporate Social Responsibility Department FCBJerseys Sportswear Website: https://www.fcbjerseys.ru End
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