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| ![]() FCBJerseys Release for World Literacy Day: Launches "Knowledge Kick" Charity Soccer CollectionBy: FCBJerseys Design Concept: Integrating Educational Elements into Sports Aesthetics Designed in collaboration with international education experts and FCBJerseys Sportswear, this collection skillfully blends knowledge-inspired symbols with athletic functionality: - Visual Design: - Jerseys feature dynamic wave patterns composed of letters and numbers, symbolizing the flow of knowledge. - The back showcases a bold, artistic rendering of the word "READ." - The cuffs are embroidered with the word "education" in 86 languages (a tribute to the current global illiterate population of 860 million). - Functional Innovations: - Built-in NFC chips allow users to scan and access basic literacy resources. - Thermochromic ink reveals visualizations of global illiteracy rates when body temperature rises. - Materials and Technology: Eco-friendly fabric made from recycled textbook fibers. Social Context: The Global Literacy Challenge According to the latest 2025 data from UNESCO: - 860 million adults worldwide still lack basic literacy skills. - Illiteracy causes an average annual GDP loss of 1.5% in developing countries. - Female illiteracy rates are 37% higher than male rates, particularly in rural areas. Chen Jun, CEO of FCBJerseys Sportswear, stated, "Every goal changes the game; every letter changes a life. We hope to harness the power of soccer to raise awareness about the urgency of literacy." Charity Collaboration Mechanism The 8% profit will be allocated through a transparent mechanism: 1. Basic Education Facilities: 50% will fund rural reading corners and digital learning centers. 2. Teacher Training: 30% will support literacy skill training for teachers in developing countries. 3. Women's Education: 20% will be dedicated to literacy programs for women in rural areas. Professional Certification and Oversight - All donation projects are supervised by UNESCO. - Quarterly audit reports on fund usage will be published. - Blockchain technology ensures full traceability of donations. Athlete Support The collection is endorsed by several soccer stars: - Egyptian star Mohamed Salah: "Education changed my destiny—every child deserves that opportunity." - Norwegian forward Ada Hegerberg: "Equality begins with literacy." Product Highlights - Limited to 8,600 sets globally (symbolizing the 860 million illiterate people worldwide). - Each product includes a unique "Knowledge Code" (redeemable for online learning courses). - Accompanied by the "Literacy Assist" charity app, offering multilingual basic learning resources. Media Contact Corporate Social Responsibility Department FCBJerseys Sportswear FCBJerseys Official Homepage: https://www.fcbjerseys.ru End
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