PlaceBased Launches Comprehensive Out-of-Home Network to Reach 63 Million Hispanic Consumers

MINNEAPOLIS - Aug. 13, 2025 - PRLog -- Minneapolis, MN – 8/13/25– PlaceBased Media LLC, a leading Out-of-Home advertising company focused on public health and community engagement, today announced the launch of a comprehensive OOH and Digital Out-of-Home (DOOH) network targeting Hispanic audiences in their most frequented community spaces.

The network features both digital screens and traditional static displays strategically placed in Hispanic grocery stores, taquerias, ethnic restaurants, and community centers in Los Angeles, Miami, Chicago, New York, Dallas, Houston, San Antonio, and Phoenix. Additional markets are planned for 2025.

Addressing a $3.4 Trillion Market Opportunity

The expansion targets one of America's most dynamic consumer segments. Hispanic Americans represent 63 million people—nearly 20% of the U.S. population—with projected growth to 111 million by 2060. This demographic controls $3.4 trillion in annual buying power, equivalent to the world's fifth-largest economy.

"Hispanic consumers over-index in mobile usage, social media engagement, and in-store visits, making them ideal for location-based Out-of-Home advertising," said Cody Cagnina, Managing Director of Sales at PlaceBased Media. "Research shows 70% of Hispanic consumers are more likely to purchase from brands that advertise in Spanish or authentically reflect their culture."

Strategic Placement for Maximum Impact

PlaceBased's displays—both digital screens and traditional static formats—are positioned at high-traffic locations including store entrances, checkout areas, dining spaces, and community areas, ensuring repeated exposure during extended shopping, dining, and community experiences. The network supports Spanish-language and bilingual campaigns across both digital and static formats, allowing advertisers to deliver culturally relevant messaging with optimal cost efficiency.

The company's hybrid approach combines the flexibility and real-time optimization of digital displays with the cost-effective, sustained visibility of traditional OOH formats, providing comprehensive coverage and detailed audience analytics.

Proven Track Record in Community-Based Advertising

PlaceBased has successfully partnered with government agencies, nonprofit organizations, higher education institutions, and consumer brands to deliver impactful campaigns in underserved communities through both digital and traditional Out-of-Home formats. The company's focus on public health and education aligns with the Hispanic community's strong emphasis on family wellness and educational advancement.

"This isn't just network expansion—it's about creating authentic connections," added Cagnina. "Whether promoting healthcare, preventive health programs, educational opportunities, or community resources, we're reaching audiences where they're most receptive to meaningful messages."

About PlaceBased Media LLC

PlaceBased Media LLC operates a national network of digital and traditional static displays in high-traffic community venues, specializing in public health, education, and community-based advertising campaigns that drive positive social outcomes.

For more information, visit https://placebased.media.