PlaceBased Launches National Impaired Driving Prevention Initiative

MINNEAPOLIS - Sept. 3, 2025 - PRLog -- PlaceBased Media LLC, a leading provider of place-based Out-of-Home (OOH) advertising focused on public health and safety, today announced the launch of its Impaired Driving Prevention Initiative. The program offers discounted media packages and bonus advertising space to state and local Departments of Transportation (DOTs) for critical holiday season safety campaigns.

Impaired driving incidents spike dramatically during the holiday period, with alcohol- and drug-related crashes increasing significantly between Thanksgiving and New Year's Day. PlaceBased's national media network—including bars, restaurants, nightlife venues, and gas stations across more than 300 U.S. markets—delivers prevention messages directly to at-risk populations.

"DOT offices nationwide face increasing demands with shrinking budgets," said Cody Cagnina, Managing Director at PlaceBased. "We're making it easier and more affordable for them to reach people with life-saving messaging at the exact moments when impaired driving decisions happen—in bars, restaurants, and gas stations during the holiday season. Through discounted rates and bonus placements, we're helping stretch limited resources while maximizing campaign impact."

The initiative reaches audiences at critical decision points through multiple formats—digital displays, posters, branded coasters, in-bar advertising, table tents, and informational materials—strategically placed where alcohol consumption and travel decisions intersect.

PlaceBased encourages DOT offices to act immediately to ensure prevention campaigns launch before peak holiday travel begins.

Visit PlaceBased at http://www.placebased.media

About PlaceBased Media LLC PlaceBased Media LLC specializes in place-based Out-of-Home advertising in bars, restaurants, nightlife venues, and gas stations, with a mission to promote public health and safety through strategic point-of-decision messaging.