How Stu Clark is Redefining Marketing for Trades and Construction

DUNEDIN, New Zealand - Aug. 10, 2025 - PRLog -- Before websites and search engines became his daily tools, Stu Clark was running his own plumbing and renovations business in the UK. For more than ten years he worked on building sites, carried out home renovations, and dealt with all the unpredictable challenges that come with being a tradesman.

Those years gave him a deep understanding of how the trades operate, from long days on the tools to the constant balancing act of finding work, managing jobs, and keeping customers happy. It also gave him insight into a different challenge that many tradespeople face, getting their business noticed.

When Stu relocated to New Zealand with his partner, whose career often takes her on the road, he decided it was time for a change. He wanted a line of work that would give him the flexibility to travel while staying productive, but he also wanted to create something built on trust.

He had seen too many marketing companies and self-styled business coaches chasing tradespeople with promises of overnight success and huge profits. Most of the time, those promises turned out to be more about taking money than delivering results.

"I understand how it feels to be targeted like that," Stu explains. "When you are running a trade business, you get people telling you they can transform everything if you just hand over the cash. Often, it's just empty words. I wanted to offer the complete opposite."

Drawing on the marketing skills he had developed while promoting his own plumbing business, Stu began building websites and improving online visibility for other trades and construction companies. His approach was straightforward, be honest about what works, put in the effort, and avoid the gimmicks.

This approach became the foundation for EightySix Digital.

Now based in Dunedin and working with clients throughout New Zealand and beyond, Stu focuses on meaningful, one-to-one support rather than chasing quick wins or following every new marketing fad.

"The trades run on trust," he says. "Your customers need to believe you will do the job right, and the same should apply to whoever is helping you get found online. That's why trust always comes first for me."

Whether he is working from his home office in Dunedin or setting up remotely while travelling with his partner, Stu remains committed to the same goal, helping good tradespeople be seen by the right audience without hype or false promises. Just straightforward, honest work for people who value the same.

Visit https://eightysix.digital/ to find more information about Stu and his business EightySix Digital