Game-changing innovation to reduce textile microfiber pollution

FREIENBACH, Switzerland - July 15, 2025 - PRLog -- The environmental impact of textiles arising from microfiber shedding has increased dramatically over the past years as the use of synthetic fibers in the apparel industry continues to grow.

Livinguard Better Fresh combines a functional and an environmental benefit in a single solution. On the one hand, the technology provides leading odor control which is a valuable functional benefit for consumers. On the other hand, the solution reduces fiber fragmentation by up to 80% - resulting in a superior safety, environmental, and cost profile for brands. Both claims have been extensively validated in-house and with independent laboratories.

Livinguard leveraged extensive R&D investments over the past 15 years to develop a proprietary blend of chemistry that has then been thoroughly tested for performance, safety, environmental impact, and compliance with the highest industry standards in mind.

Recognizing that awareness for the environmental impact of textile microfiber shedding is still emerging among consumers and that demand for solutions addressing this issue alone may be consequently limited, Livinguard Technologies have chosen to integrate odor control functionality, a well-understood and valued benefit, with this innovative fiber protection technology.

The Livinguard Better Fresh technology is officially launched during the Functional Fabric Fair in NYC and Functional Textiles in Shanghai while further validation activities are carried out with partners from academia, external laboratories as well as pilot customers (apparel brands & textile mills) worldwide.

This new technology can substantially contribute to various established solution pathways for microfiber pollution as it allows for the development or further improvement of low-shedding fabrics with minimal impact on established production equipment and supply chains. Furthermore, due to its built-in odor control functionality, it enables consumers to use their clothes longer and adopt more sustainable laundry practices (e.g. washing at lower temperatures).

About textile microfiber shedding

Textiles have been identified as a key driver of chemical and microplastic pollution. During every home laundry, up to 700k microfiber fragments can get released in wastewater. Over 30% of microplastics released into the oceans every year stem from synthetic textiles and up to 500k tonnes of microplastic fibers from textiles enter the oceans annually.

About Livinguard Better Fresh

Livinguard Better Fresh is a groundbreaking new textile finishing chemistry that combines a biocide-free odor control solution with a mechanism to reduce the shedding of microfibers. The water-based chemistry is applied during the manufacturing process of the fabric during the finishing step after dyeing. The application of the Livinguard Better Fresh technology can be combined with other textile effects and finishings and is conducted either via padding or exhaust.

www.livinguard.com/bf